Correct, and de-duplicate customer and prospect data. Resolve identity across offline and online signal.
Augment customer records with high-quality data and build powerful audiences
Syndicate audiences at scale everywhere across offline and online channels
Build custom models and continually optimize performance using data science
Reduction of duplicate CRM records
Increase in audience reach across all media
Lift in conversions with higher audience performance
Find out how you can eliminate silos and point solutions with Unified Identity. Unify your fragmented data, your technology, and your internal processes to meet today's customer expectations.
In this on-demand, eMarketer-moderated Tech Talk webinar, find out the impact data chaos is having on brand marketing and how true, unified identity helps drive better outcomes.
For large retailers trying to reconcile online and offline channels, and for CPG brands trying to develop first-party data for the first time, the key to success is to use a coherent identity framework to tie all the pieces together.
Get your copy of "Transforming Customer Data Management: Bridging The Gap Between Consumer Privacy And People-Based Marketing," a Forrester Thought Leadership Paper commissioned by Neustar, for the latest industry insights on how to:
Data governance and data management are often used interchangeably, but they're not the same. This post focuses on the former, with a nod to some of their differences and how they're interrelated.