Identify, de-duplicate, and correct inaccurate data across your CRM
Augment customer records with high-quality data and build powerful audiences
Leverage your data’s potential with greater scale while eliminating low-quality linkages
Syndicate audiences everywhere across offline and online channels
Reduction of duplicate CRM records
Increase in audience reach across all media
Lift in conversions with higher audience performance
As your customer data moves from one platform to another, it loses scale, quality, and effectiveness – like water running out of a leaky bucket. Find out how much viable data you may be losing, and how Unified Identity can help plug data management holes.
Find out how you can eliminate silos and point solutions with Unified Identity. Unify your fragmented data, your technology, and your internal processes to meet today's customer expectations.
In this on-demand, eMarketer-moderated Tech Talk webinar, find out the impact data chaos is having on brand marketing and how true, unified identity helps drive better outcomes.
For large retailers trying to reconcile online and offline channels, and for CPG brands trying to develop first-party data for the first time, the key to success is to use a coherent identity framework to tie all the pieces together.
Get your copy of "Transforming Customer Data Management: Bridging The Gap Between Consumer Privacy And People-Based Marketing," a Forrester Thought Leadership Paper commissioned by Neustar, for the latest industry insights on how to:
Data governance and data management are often used interchangeably, but they're not the same. This post focuses on the former, with a nod to some of their differences and how they're interrelated.
Neustar’s Unified Identity uses best-in-class data science to create a unified identity graph – across offline and online datapoints and identity fragments – to resolve all types of consumer data for the best, most complete view of your customer.