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Solving marketers’ most significant data & technology challenges using a single source of truth.

Data Hygiene

Identify, de-duplicate, and correct inaccurate data across your CRM

Enrichment

Augment customer records with high-quality data and build powerful audiences

Onboarding

Leverage your data’s potential with greater scale while eliminating low-quality linkages

Activation

Syndicate audiences everywhere across offline and online channels

Unified Identity Delivers Measurable Results

40%

Reduction of duplicate CRM records

4-5x%

Increase in audience reach across all media

30%

Lift in conversions with higher audience performance

Infographic

Are You Using Leaky Buckets for Your Customer Data?

As your customer data moves from one platform to another, it loses scale, quality, and effectiveness – like water running out of a leaky bucket. Find out how much viable data you may be losing, and how Unified Identity can help plug data management holes.

Read Infographic

 
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eBook

This is the future of Identity for data-savvy marketers

Find out how you can eliminate silos and point solutions with Unified Identity. Unify your fragmented data, your technology, and your internal processes to meet today's customer expectations.

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Webinar

Unified Identity: How to Go From Chaos to Confidence

In this on-demand, eMarketer-moderated Tech Talk webinar, find out the impact data chaos is having on brand marketing and how true, unified identity helps drive better outcomes.

Watch Now

 
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Blog

How Does 'The Great Reshuffling' Affect Your Customer Data Management?

For large retailers trying to reconcile online and offline channels, and for CPG brands trying to develop first-party data for the first time, the key to success is to use a coherent identity framework to tie all the pieces together.

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Drive Marketing Impact in a Post-Cookie World

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