How to Win at Customer Data Management and Drive Business Growth
Get your copy of "Transforming Customer Data Management: Bridging The Gap Between Consumer Privacy And People-Based Marketing," a Forrester Thought Leadership Paper commissioned by Neustar, for the latest industry insights on how to:
- Meet the greatest business challenges of the moment across privacy management, data governance, and marketing management with comprehensive, identity-based strategies
- Bridge the widening gap between privacy, analytics, and marketing to operate effectively in a cookieless, disrupted customer data environment
- Leverage identity resolution and identity management to provide a single view of the customer to future-proof cross-channel, personalized marketing experiences
About the Study:
Three in four brands recognize that now is the moment to prioritize getting more direct control over their customer data strategies, according to this new Forrester study commissioned by Neustar. After all, effective targeting, gaining audience insights, campaign optimization, and personalized marketing experiences all rely on data-driven marketing.
The reality is, gathering, interpreting, and acting upon consumer data is getting harder. That's why brands need the right tools, strategies, and collaborative workflows and team structures in place. Discover what these are by claiming your copy of this Neustar-commissioned Forrester study.