How Enhanced Business Listings Improve Customer Engagement

With mobile and voice search on home-based, voice control devices, the way consumers discover and search for businesses, products, and services online is becoming more complex. Your company can’t succeed in today’s marketplace if customers and prospects can’t find your business quickly and easily through local online search and discovery. Online business listings typically include name, address, and phone (NAP).

But, a business can achieve a higher search ranking and stand out among its competition by providing more than basic data in its online listings. Enhanced business listings:

  • Provide hooks to higher search rankings,
  • Deliver valuable data to customers,
  • Drive engagement, and
  • Can improve sales

In this Neustar-commissioned report from BIA Advisory Services, you’ll find best practices and suggestions from industry experts to help your business create and manage online listings.

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