How an Analytics Culture Drives Exceptional Business Results
Forrester, Neustar and the Association of National Advertisers (ANA) commissioned Forrester Consulting to survey 150 marketing decision makers from US companies that are members of the ANA to understand their analytics cultures.
Marketers already know the importance of data. However, becoming truly data focused relies on more than just implementing the tools and technology. To empower your teams and see stellar business results you need to develop an analytics culture.
The companies that are mastering the analytics culture are those where their employees are fully aligned on using data and analytics as the primary factor behind decision making.
Not surprisingly, the findings from our survey, in partnership with the ANA, reveal the strong advantages companies realize who are mastering measurement and analytics compared to those who are just beginning to build out their cultures.
Get the Forrester report to learn
- How data-driven decisions can yield immensely better business outcomes
- Why an analytics culture is more than just implementing tools and technology, but instead, is successful with a combination of tools, methodology, strategy, and mindset
- The top recommendations to transform your analytics culture - for companies in the beginning, middle, and mastering their data-first organization
Download your copy of the Forrester study, How An Analytics Culture Drives Exceptional Business Results.