Bridging the Gap: Advanced Identity Solutions for People-Based Marketers
Drive Your Marketing with a New Approach to Identity Resolution
Neustar commissioned Forrester Consulting to evaluate brands' approaches to identity resolution. Forrester conducted an online survey with 175 respondents in a variety of industries in the US, the UK, and Germany to explore this topic. They found that current approaches have numerous limitations and plenty of room for error. For brands to reach beyond their current use cases into more advanced areas requires them to rethink their model in favor of a more modern, innovative approach.