The Clean Room Inevitability

A Cannes Lions Panel Discussion On the Promise and Application of Clean Rooms

Watch our on-demand video – “The Clean Room Inevitability: Demystifying the Privacy-Dominant Advertising Future” – from our invitation-only panel discussion event held at the 2022 Cannes Lions Festival of Creativity. This highly engaging panel discussion, moderated by The Drum, features the leading minds in privacy-enhancing technologies (PET) to separate Clean Room fact from fiction, and vaporware hype from real, battle-tested strategies and solutions.

Get must-know insights on data collaboration and addressability, the role and availability of first-party data, how to approach ROI calculation, and much more from our panelists: