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Virginia Department of Health Improves Low Answer Rates

Branded Call Display (BCD) Helps Get Vital Calls Answered

Government public services rely on efficient outreach capabilities to protect and maintain the well-being of consumers, especially during times of crisis.

At the height of the COVID-19 pandemic, the Virginia Department of Health (VDH) had to reach approximately 4,000 case-patients and close contacts via calls daily. But Virginians weren’t answering these important investigation calls at a high enough rate. After implementing Neustar Branded Call Display (BCD) the VDH saw an almost immediate answer rate lift of 105 percent.

Watch the video to hear directly from VDH Senior Epidemiologist Seth Levine about the direct impact BCD had on their call answer rates.

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