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What is an IP Address?

An Internet Protocol (IP) address is the unique number that gets assigned to your connected device. Every mobile phone, laptop, cable box, tablet, server along with thousands of other types of devices (IoT) that are connected to a computer network has one.

What is IP Geolocation?

IP geolocation is the science of determining the physical location and Internet connection characteristics of a web visitor. Much like how a street address identifies where you live, an IP address functions as the identifying "street address" of the device and allows companies to see where the device is located and route traffic to the nearest server for faster connections and lower latency. No Personally Identifiable Information (PII) is required, and our data is fully compliant with all privacy mandates including GDPR and CCPA.

IP Geolocation Data We Provide

This free tool uses UltraGeoPoint data to provide you with insights including: state and/or city, postal code, country, continent, latitude and longitude, registering organization, phone number prefix, time zone, DMA and MSA. Contact us if you would like to learn about how to access the over 40 decisioning fields available for IPv4 and IPv6 from UltraGeoPoint.


Make the Switch

Looking to change your current IP geolocation data provider? Check out Neustar. We have a variety of data formats and delivery methods to make your switch easy! Make the Switch