Neustar AdAdvisor SymphonyIRI Data FAQs


How is AdAdvisor's SymphonyIRI data offering different from AdAdvisor's standard third party data offerings?

Neustar AdAdvisor® and SymphonyIRI have joined forces to provide the most comprehensive transaction data on grocery store brands and products across the CPG, Food, OTC and Health & Beauty verticals. AdAdvisor data is powered by Neustar's ElementOne® marketing analytics platform which links US household identifiers and high quality attribute data to enable targeting online by demographics, psychographics, and brand/product propensities. In partnering with SymphonyIRI, AdAdvisor is now able to index and segment in-store, point of purchase data through ElementOne to understand groups of households that have purchased specific products in store. AdAdvisor's fueling of ElementOne with Symphony IRI data enables you to leverage this powerful transactional information through media partners who have integrated AdAdvisor Elements for audience targeting and insights.

Who makes up AdAdvisor's SymhonyIRI audiences?

AdAdvisor audiences comprised of SymphonyIRI data are based upon households known to have purchased a specific brand or product. SymphonyIRI data itself is derived from national point of sale, in-store transactions collected from across 70,000+ stores (Safeway, Walgreens, Walmart etc.) and matched against a national consumer panel of 100,000+ members.

What are the sources and collection method of SymphonyIRI?

SymphonyIRI receives weekly in-store transaction data from partner retailers and matches this data against their consumer panel to determine who is buying which brands and/or products and how frequently. In receiving a data feed from SymphonyIRI, Neustar AdAdvisor creates Element-based audiences derived from SymphonyIRI's offline purchase data to allow advertisers to target these buyers online.

When is AdAdvisor's SymphonyIRI data most applicable?

In leveraging SymphonyIRI data online through the AdAdvisor Elements, marketers can more effectively target consumers / shoppers based on actual purchase behavior and analyze the effectiveness of these marketing programs with greater precision. SymphonyIRI data is also valuable for competitive conquesting in allowing advertisers to target audiences by primary brand as well as competitive brands. Additionally, using insights gained from SymphonyIRI, marketers can graduate from post-campaign insights to more relevant and upfront media campaign planning.

Where are AdAdvisor's SymphonyIRI audiences accessible?

AdAdvisor's SymphonyIRI audiences are available through media partners with a direct integration into AdAdvisor. Please consult your AdAdvisor Account Executive for more specific information on pricing and accessibility.

Commitment to Privacy

Neustar is committed to the responsible use of personal information to help businesses make better decisions and deliver personalized content without sacrificing individual privacy. To accomplish this goal, we have adopted "Privacy by Design" principles, taking personal privacy into consideration throughout the process of designing, building, and delivering information products and services. AdAdvisor cookies do not contain or convey personal information about consumers. For extra protection, AdAdvisor cookies are encrypted. Neustar is an active member of the Network Advertising Initiative (NAI), Mobile Marketing Association (MMA) and the Digital Advertising Alliance (DAA). All users have the ability to opt out of AdAdvisor by visiting www.adadvisor.net or the DAA at www.aboutads.info.

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