Neustar's Marketing, Fraud, and Communications offerings are now a part of TransUnion's newly unified B2B portfolio of solutions. Learn more.
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Professional Marketing Advisory Services

Combine the data you already have with Neustar’s authoritative identity framework to better understand customer engagement, channel attribution, media allocation, segmentation strategy, and marketing performance. Providing hands-on white-glove support to help our clients execute and exceed their business goals through granular measurement, machine learning, and data science.

Industry and Vertical Expertise

  • A dedicated Advisory Services Analyst will guide you along the path to success with cursory industry knowledge and strategy as it relates to your specific business needs and goals.
  • Providing unique points of view and deep insight into vertical trends to accelerate growth and opportunity.
  • Marry campaign measurement with industry analysis to fine tune media allocation, segmentation, and strategy.

Customer Segmentation and Modeling

  • To run a successful business, you have to understand your customers: who they are, where they are, what they need, and how they behave. Neustar identifies your most valuable customers, locating them online and offline, precision-targeting them, and measuring how your marketing reaches them.
  • Unlock the power of your existing behavioral or audience-based segmentation and put your plan into action to boost performance and mitigate loss.
  • Discover what’s important to your most valuable customers, what content resonates the most, and what motivates them to visit your website, mobile site, or app.

Strategic Measurement and Analysis

  • Examine all your media—TV, print, radio, and other non-digital media that can be difficult to track—to determine the Media Mix Modeling that drives the most conversions.
  • Go beyond last-click attribution—identify all of the digital artifacts that led up to a conversion, from digital display to search and social programs and site content. By giving credit to each one, Neustar’s Multi-Touch Attribution enables you to measure its specific impact.
  • Determine the true ROI of your digital marketing buy—even when the purchase happens offline. Let us help you close the loop and help you understand the precise ROI of your digital ad spend across all channels.

Communications Professional Services

Neustar Professional Services provides a team of subject matter experts to help you identify and address your operational challenges with expertise, guidance and support that lead to efficiency, greater customer satisfaction and increased margins. Whether working to improve staff productivity, accelerate order processing or improve data integrity through systems consolidation, our customer advisory staff brings decades of industry expertise working on virtually any platform. Get fast, proven results on your mission-critical operations without the burden of added headcount.

Applied Expertise through Data Audits

Better data leads to better decision-making. Our data auditing services pinpoint data issues and identify data discrepancies between various systems and processes, helping you reduce order fallout and increase order completion rates. Read Solution Sheet

Telephone Number Inventory Audit
Improve the integrity of your inventory to reduce assignment errors, capture lost revenue and increase the accuracy of reporting and utilization.

Network Circuit Inventory Audit
Validate circuit usage and identify billing discrepancies to lower ongoing costs for unused circuit inventory.

E911 Audit
Mitigate the risks of delayed emergency responses due to inaccurate or missing records.

End-user Address Audit
Speed processing time by minimizing manual intervention.

Order Status Audit
Identify order status discrepancies to prevent fallout and speed order completion time.

Merger Integration Services

Maximize the value of mergers and acquisitions with integration services by Neustar Professional Services team. Our proven methodology identifies and mitigates risk to your operations while ensuring your business-critical OSS/BSS systems and processes provide:

  • Effective network planning and optimization
  • Efficient service delivery
  • High-quality customer experience

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NRUF Generation Services

Consolidation, mergers and acquisitions have added new complexity to preparing your semi-annual Numbering Resource Utilization/Forecast (NRUF) Report. With NRUF Report Generation Services, the numbering experts from Neustar generate and deliver a fully populated NRUF report that is ready for your team to validate and submit. Your Number and Code Admins save valuable hours and remain focused on generating revenue from new customers. Read Solution Sheet

Business and Performance Analytics

Identify and address potential problem areas and gain insights into your operations, with analysis of your data, processes, workflows and people. We help your operations perform at maximum efficiency with a full range of services that includes data audits, migration planning, transaction performance, and user efficiency analysis to help you identify enhancements for measurable results. Read Solution Sheet

Built to Address Your Unique Needs

No matter your needs, Neustar Professional Services provides full lifecycle coverage. Our teams provide expert advice and assistance throughout the lifecycle of your operations, from assessment and design to deployment, support and training.

Staff Augmentation
Our flexible, project-based experts augment your staff with the technical telecom consulting resources and expertise you need without adding headcount. Read Solution Sheet

Test Support Services
Mitigate the risks of software deployments and upgrades with real-world testing and QA consulting that emulates your production environment, resulting in reliable testing with minimal disruption. Read Solution Sheet

Training
Help your staff achieve the best performance results and ROI with professional training services. We ensure your teams use the full capabilities of the Neustar platform and applications.

Priority Assessment
Evaluate existing practices and processes to improve revenue recovery by identifying at-risk revenue streams. We help you set business priorities, prioritize problem resolution, create migration plans, and measure effectiveness.

Ensure maximum performance of mission-critical operations

  • Increase efficiency and decrease costs
  • Audit, assess and analyze processes
  • Deploy and integrate with minimal disruption
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It’s time to Clean House

A data audit by Neustar Professional Services pinpoints issues and identifies data discrepancies that build up over time, allowing you to:

  • Reduce fallout and increase order flow-through
  • Improve order completion rates
  • Identify root causes of revenue loss, and spot inefficiencies you didn’t even know existed

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