Neustar Privacy Statement
This statement was last modified on and has an effective date of December 23, 2022.
This Privacy Statement (“Statement”) applies to information processed by Neustar in connection with operation of its online properties and in the course of providing the products and services described below. This Statement describes how we collect, use, sell, share, disclose, and secure your information, and your choices regarding use, access, correction, and deletion of your information. We know privacy policies can be confusing and technical. To make this as easy as possible to read and understand, we have embedded links throughout this Statement. Please click on the links to learn what the defined terms mean and to see additional information about Neustar's use and disclosure of that information in that context.
For information regarding information collected by TransUnion, visit TransUnion’s Consumer Privacy page.
Notice at Collection: We collect personal information as detailed in this Privacy Statement. The categories of personal information that we collect are listed below under “Personal Information: Types and Sources,” and the purposes for which we collect and use personal information are detailed below (click here for a chart summarizing how we use different categories of data). To learn more about your privacy rights, including your right to opt out of the sale or sharing of your personal information, please navigate to the “Transparency and Choice” section below.
Our Commitment: Privacy by Design
Neustar is committed to the responsible use of information to help businesses make better decisions, secure their operations, and deliver personalized content while respecting personal privacy. As a company built on the foundation of Privacy by Design, for more than 20 years Neustar’s unique capabilities have made us the leader in the field of responsible identity resolution, taking personal privacy into consideration throughout the process of designing, building, and delivering information products and services.
Personal Information: Types & Sources
Neustar may collect, use, and disclose information that identifies or relates to a specific individual and other information described below in the course of operating our websites and providing our products and services to business customers. This information may or may not be linked to an identifiable individual, as described in this Privacy Statement.
Please click for a chart summarizing the categories of data we get from different kinds of data sources. This chart also includes that categories of data as classified under US state privacy laws.
Categories of Data Types
Neustar may collect, use, and disclose various types of information, which, depending on the circumstances, may constitute Personal Information, including:
- PII (Personally Identified Information)
- CRM Data (Customer Relationship Management data)
- Pseudonymous IDs including information linked to DIIs (Device-Identified Information) such as Cookies, MAID (Mobile Advertising IDs), Statistical IDs, IP Addresses, hashed email addresses or telephone numbers, and other third-party identifiers, including TV identifiers, that do not, by themselves, identify a specific individual
- Attribute Data
- Geolocation Data, including but not limited to, Latitude/Longitude data. Neustar may disclose and/or sell/share Geolocation Data in the course of delivering its services, including: Marketing Solutions; Risk Solutions; Communications Solutions; and Professional Services
- Log Data, including Internet Log Data, and Event Data
This information may or may not constitute “Personal Information” or “Personal Data” under applicable law, depending on the context in which the data is collected and any other data to which is linked or linkable.
To opt out of collection, use and/or disclosure of any data listed above, please see the “Transparency and Choice” section below.
Categories of Data Sources
Neustar collects this information from a wide variety of sources, both on and offline, such as:
- Publicly available data sources such as directory listings
- Reputable providers of licensed data derived from public and non-public sources
- Individuals, such as survey respondents, who affirmatively agree to the data uses
- Our customers, who provide their CRM Data for our use in connection with our services
- Information collected online via Pseudonymous IDs, including DIIs, Cookies, Mobile Advertising IDs or MAIDs, Statistical IDs, hashed email addresses or telephone numbers, and other persistent third-party identifiers, including TV Identifiers, that do not, by themselves, identify a specific individual
- Match Partners, Coverage Partners, Rotators, and Cookie Sync Partners
- Log Data and other information created in the course of providing our products and services
Personal Information Use and Disclosure
Please click for a chart summarizing how we use different categories of data.
Please click for a chart summarizing the categories of third parties with whom Personal Information may be sold/shared or disclosed.
On our websites, we collect PII only if you choose to give it to us, for example by inquiring about or registering for our services, subscribing to RSS feeds or blog posts, or electing to "follow" Neustar or our brands on social media sites. Please keep in mind that any comments or other information you post on our blogs may be read, collected, and used by other blog readers.
When you visit our website, we use PII that you provide, Pseudonymous IDs (e.g., from Cookies), and Log Data to respond to your requests, process transactions you initiate, improve our website, and deliver personalized content to you. We may disclose this information to third parties to help us in these activities, for example, to a service provider that sends email communications to you on our behalf. We may also disclose this information to our formerly affiliated company, Neustar Security Services (“NSS”) for a limited period of time after which information regarding NSS products and services will no longer be available on our websites and no further information will be shared with NSS (also see Summary of Neustar Data Disclosure by Category). For additional information related to NSS information and content within this website, please review our website Legal Notice.
Data Processed to Provide Neustar Products and Services
Neustar provides a variety of marketing, risk, communications, security, and registry solutions to help businesses and others make better decisions, better serve their customers, enable communications, and detect and respond to fraud, cybersecurity threats, and other malicious behavior. Customers may combine some or all features of our products and services described below.
We provide a variety of services to online and offline advertisers and their agents through our marketing services offerings, including our Ad Advisor, Customer Analytics, Customer Experience and Customer Intelligence services.
Neustar Audiences, including AdAdvisor and our ElementOne segmentation solutions, enable advertisers to understand their CRM Data and to apply those insights to reach and communicate with their existing customers and large groups of similar households and individuals in the on and offline environments. To do this, we collect consumer survey data, reliably-sourced household/neighborhood-level demographic data, and other licensed lifestyle and purchasing data from third party providers, which we aggregate across US households and use to make predictions about the preferences and interests of large groups of similar consumers based on pre-defined market segments, identified by a numeric Segment Code (also called an “Element”). In addition, we enable our advertisers to reach and communicate with specific users who may be interested in their products and services based on pseudonymized Attribute Data derived from reputable sources.
We use this information to help advertisers deliver more relevant online content. We may disclose Pseudonymous IDs with our affiliates and service providers to support advertising customers. We may also share or sell Pseudonymous IDs with other companies in the advertising sector for their own use or for resale. In order to enable our customers to use their information across the Internet advertising ecosystem, we "sync" Cookies with various ad platforms and tech providers. You can learn more about this process by reviewing our explanation of Cookie Sync Partners.
In order to serve third party advertisement on their sites, online publishers may sell/share certain pseudonymized information, including a hashed version of information that they collect from website visitors (such as email or phone number), third party IDs (such as mobile advertising IDs or other IDs assigned by third parties), IP addresses, and/or information about your browser or operating system with Neustar. Neustar may match this pseudonymized information with information in our data repositories and issue another pseudonymous ID, which is changed on a weekly basis, for the publisher’s use in connection with real-time bidding for digital advertising. Neustar and other third parties may also link demographic or interest based information to your browser via Cookies as part of this process.
Neustar's MarketShare services compile and analyze aggregated sales data, aggregated online Event Data (which may include addressable and connected TV data), information about offline marketing activities, along with other economic modeling data and aggregate ad response data from a variety of platforms (on and offline) in order to measure ad campaign effectiveness and attribute conversion events to marketing campaigns. This enables advertisers to understand their customer's path to conversion and facilitate smarter marketing spend decisions. For customers using our Onboarding services, we may also collect Hashed eMail Addresses, Hashed MAIDs, and/or imprecise (city/metro area/provincial/state/zip level) Geolocation Data from data partners.
Neustar's Customer Experience services connect data and media across channels (online, offline, television, etc.) to enable marketers to analyze the effectiveness of their advertising activities and determine where to invest in order to generate sales more efficiently.
- IDMP. Neustar's Identity Data Management Platform (IDMP) collects, and aggregates Log Data, including Internet Log Data, Event Data, and other information that is generated when you visit the websites of our publisher, retailer, and advertiser customers or when their ads are delivered to you on a third-party website. We use Pseudonymous IDs such as DIIs, Cookies, Mobile Advertising IDs or MAIDs, Pixel Tags, Web Beacons, Statistical IDs, third-party identifiers and other Pseudonymous IDs that do not, by themselves, identify a specific individual. In addition, the IDMP offering enables customers to use their own or third-party Attribute Data to improve the accuracy and performance of our IDMP.
We aggregate and normalize this information, along with website and pseudonymized CRM Data and, in some cases, pseudonymized Attribute Data in order to provide insights about the demographics and interests of an advertiser's customers and prospects, the advertisements they see, and how they interact with online content. Customers may also receive pseudonymized Cookie-level data using Neustar's Data Science Development Kit (DSDK) to perform their own analysis and aggregation. Customers use our aggregation reports and/or DSDK to improve the performance of their advertising campaigns, to better understand their audiences, and to enhance the relevance of advertisements.
Neustar collects Event Data to help our customers analyze and understand how effective their advertising is. Our customers may use our services to understand how you interact with them across their own and partner/third party web properties, and to communicate with you more effectively based on that information. In some cases, these advertisers use Neustar tools to build consumer profiles (e.g., "gardener" or "sports enthusiast") or predict consumer preferences based on a specific person's online behavior over time and across related and unrelated websites. Our customers use this information to communicate with consumers who are likely to be interested in their products and services.
- Data Onboarding. Using a process called Cross Device Linking, we create and store linkages between and among household or individual level Pseudonymous IDs such as DIIs, Cookies, Mobile Advertising IDs or MAIDs, Pixel Tags, Web Beacons, Statistical IDs, and other third-party identifiers, including connected and addressable TV Identifiers, that do not, by themselves, identify a specific individual. We use these linkages to "onboard" or associate customer-provided segmentation information with third party DII. We use this information on behalf of our customers to measure and analyze the effectiveness of particular advertising campaigns and understand at an aggregate level the impact these campaigns have on offline and online behavior. Our customers or their agents may also use this information to target advertising based on consumer preferences and characteristics, including pseudonymized Attribute Data.
- Remarketing. We also use Pseudonymous IDs along with Event Data, Attribute Data, the stored cross-device linkages discussed above, and in some cases, customer CRM Data to help our customers re-market to their web site visitors. For example, we may generate a list of households associated with visitors to an advertiser's website and provide that list to a neutral third party for follow up postal mail or email. Unless a user has expressly consented, we segregate DII from PII, such as address, and take other steps to ensure that this information is not merged.
- Website Personalization (PageAdvisor). Neustar collects Pseudonymous IDs and passes on the associated Segment Codes and Attribute Data so that our customers can customize content, advertisements, or offers displayed to their website visitors in real time.
Neustar's Customer Intelligence service uses Personal Information collected from a wide variety of public and private sources. Our business customers use this information to identify or verify the identity of existing customers and prospective customers who contact them (for example through their customer service center, online forms, or lead generation channels) to provide better customer service, communicate more effectively, use their marketing resources more efficiently, and comply with various laws and regulations. Customers also use these services to correct, update, and enhance their CRM Data and, in combination with our predictive market segmentation tools described below, to offer products and services you may be interested in.
Neustar's Contact and TCPA Compliance services helps customers mitigate regulatory risk and improve operational efficiencies by verifying the linkages between a consumer's name, phone number, valid consent, and other offline attributes. This helps our customers comply with the Telephone Consumer Protection Act by confirming that the number they are calling belongs to the consumer who provided consent to be contacted at that number. Our CCPA Compliance solution allows customers to easily verify the identity of individuals seeking to exercise their rights under applicable data protection law and facilitates responses to access, deletion, and opt-out requests.
Neustar uses data from a variety of sources, including offline data, customer provided data including PII, third-party licensed data, and Cross Device Linking data, or other Pseudonymous IDs (e.g., IP Addresses, and Cookies, Mobile Advertising IDs or MAIDs, and Statistical Identifiers to help our customers verify their registered customers, prevent, detect, investigate and respond to fraud and other malicious behavior, and to achieve operational efficiency.
Neustar helps our customers achieve inbound and outbound operational efficiency and prevent fraud by matching, enhancing, correcting, or corroborating their CRM Data. Neustar provides phone attribute information (e.g., whether the phone has been ported, disconnected, or changed recently) to help our customers defend against potential fraud, account takeover, and spoofing. Information from Cross-Device Linking can also be used in connection with our IP Information and IP Reputation services to flag potentially fraudulent account opening activities.
Neustar’s TRUSTID Authenticator and Indicator Software as a Service services provide an ownership-based authentication token that allows call centers to identify trusted callers before their calls are answered. Call center customers transmit data associated with inbound calls to Neustar, which Neustar uses on behalf of the customer to determine, among other things, whether or not a calling party number has a high probability of being intentionally falsified. This enables businesses to identify and protect again potential identity theft.
IP Geopoint Intelligence
Neustar collects IP Addresses and other geolocation-related information using proprietary, patented technologies to map routable IP Addresses worldwide. By augmenting our data with insights derived from select global partners, we provide city-level data down to postal codes. We may use Geolocation Data from reputable sources to enhance our Risk Solutions services. Our IP Intelligence services also use IP Address and other Geolocation Data information to help our customers detect potentially fraudulent transactions (i.e., by flagging suspicious IP Addresses or log-ins from unlikely locations), and comply with geographic sales and content delivery regulations.
Neustar collects IP Addresses and analyzes trends and patterns associated with them. By augmenting our data with insights derived from select global partners, we provide risk scores that allow our customers to determine whether an IP Address is a real human user (vs. a bot) or whether malicious activities have been associated with the IP Address in the past. Our customers may use this information to detect, prevent, and respond to fraud and other risks.
Neustar provides a variety of services to communications services providers to ensure that calls are properly routed across telecommunications service provider networks. These services include Caller ID/Caller Name (CNAM) services and optimization, branded contact management, robocall detection and mitigation services, domestic and international number resolutions services, directory listings management, business listings, numbering and order management services, and other services provided to communications services providers and other businesses. Our use and disclosure of this information may be limited by contract.
Neustar maintains and operates the global phone number resolution directory service, Pathfinder on behalf of the GSMA for SMS routing and delivery. Customers of Pathfinder are restricted to use this service only for the purposes of rating, routing, and routing administration. For this service Neustar collects the phone number (queried by our customer), IP Address of the customer submitting the query and our response to the customer's query. Neustar's Pathfinder response consists of the carrier of record for the queried phone number and any number port history information.
We provide services to help communications companies manage their domestic US phone numbering inventory, manage and fulfill customer number porting orders, and to comply with regulatory requirements. For these services we collect telephone numbers, IP Addresses, and carrier information. Our use and disclosure of this information may be limited by contract and regulated by law.
Directory Listing and Caller Name
In addition to providing traditional directory services, Neustar helps our customers reach their customers and prospects with branded caller identification and business listing services.
Neustar maintains business listing information for our small business and franchise customers so they can be found by their customers and prospects. For Neustar's Localeze service, we collect business name, address, phone, email, website and service type information and publish this information through various media channels. Neustar’s Localeze service may access tokenized and encrypted Google authentication data (“Google User Data”) provided by users when linking their Google business accounts via an OAuth authorization flow for web applications to enable our business data synchronization service. The OAuth authorization flow produces three (3) tokens: access, refresh, and identification tokens, all of which are stored in a US-based Redis database, owned by Neustar. The access tokens are used to execute API requests on behalf of users for various Google APIs, including verifying and updating business listing information (including business images) and providing services such as: account management, verification, alerts and notifications and metrics analysis. Access tokens expire within an hour and refresh tokens are used to generate new access tokens. The identification token contains a user’s encrypted Google User Data, but Neustar’s Localeze service does not decrypt, use, sell or share any identifiable Google User Data.
Neustar uses a combination of internal and external sources, including PII from telecommunications providers, to provide our Right Party Contact/Call Window service. The service is built using offline date and time information about access to proprietary Neustar data repositories that support a variety of our products, overlaid with offline insights about phone type and activation date. All of these inputs are aggregated across time and analyzed using complex rules to predict day/time windows when you are most likely to be available to answer your phone. Our customers use these insights to comply with a variety of consumer protection rules regarding outbound calling, identify and mitigate fraud, and enhance the efficiency of their outbound calling programs.
Other Use and Disclosure of Personal Information
Neustar does not use or disclose Personal Information other than as described above, except:
- As a data processor or service provider at the direction of our business customers, and in accordance with their own privacy policies;
- With your express permission;
- Where permitted by our customer agreements and applicable law, for internal use, research, fraud prevention and detection, and product development;
- Where necessary for the performance of a contract, or where necessary for preliminary procedures related to a contract to which you are a party;
- To investigate, identify, respond to, and assist others to investigate and respond to cyber security threats to other criminal behavior;
- To protect our rights and the rights of third parties and consistent with this Privacy Statement;
- For internal research purposes;
- In response to and support of law enforcement investigations;
- To (i) comply with US or foreign laws and/or regulations or to respond to lawful requests and legal process in US or foreign civil, criminal or investigative matters, (ii) enforce agreements, our terms and conditions, and policies, and protect our rights and property as the site owner, and (iii) in an emergency to protect the life or personal safety of Neustar, its customers, or any person;
- In an aggregated or de-identified form that does not directly identify you;
- With third party vendors, consultants and other service providers who are working on our behalf, but we limit their access and use of Personal Information to that which is needed to carry out their work for us, including cloud service providers, software development and support contractors, contractors providing data base management and other administrative support services, security services partners, and legal and accounting professionals, and where required by applicable law, Neustar takes additional steps designed to ensure that data processors and other third party vendors are carrying out data processing according to instructions provided by Neustar; and
- In connection with any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company.
- Neustar may send our own advertisements (Neustar marketing campaign emails, for example) to businesses. If you would like to discontinue receiving this content, you may update your marketing preferences by selecting the “Unsubscribe” link found in emails we send to you. Alternatively, you may send an email to firstname.lastname@example.org with subject line “unsubscribe from Neustar’s marketing campaign emails.” The email address from which you sent us the request will be unsubscribed.
Cookies, Advertising IDs and Other Technologies
Neustar Website Cookies
Neustar Services Cookies
Our Pseudonymous IDs, including Cookies do not tell our business customers who you are or where you live. Businesses use the information in Cookies to tailor online advertising based on the likelihood that someone will share certain interests or propensities with members of an aggregated group. We also use and disclose information about Cookies, in combination with Log Data and third-party information, including Attribute Data, to measure the effectiveness of ad campaigns. Finally, our Cookies can be used to help a business verify a user when they access the site using a different device or browser and for other fraud prevention, detection, and mitigation purposes.
Mobile Advertising IDs
We use Mobile Advertising IDs or MAIDs, also known as "IDFA" (Apple/iOS) or "IFA" (Google/Android), in connection with Neustar's Marketing Solutions and Fraud, Risk & Compliance Solutions offerings. We obtain Mobile Advertising IDs or MAIDs from Match Partners who have user consent to sell/share this information. We sell/share Segment Codes associated with Mobile Advertising IDs or MAIDs with our customers who have access to these identifiers with the consent of their users. This enables our clients to provide a more tailored user experience as well as relevant content and offers in the mobile environment. We also use Mobile Advertising IDs or MAIDs to identify and prevent fraudulent transactions and to help our customer verify a known user who accesses their site using an unknown device or browser. You can find more information about how Mobile Advertising IDs or MAIDs are used and how to opt out of mobile advertising in our Transparency and Choice; Opt-Out & Access section below.
We may use Web Beacons to collect performance metrics when you visit our customer's web sites. The web beacons capture your IP Address to determine your geolocation at the city/region/country level and is discarded once geolocation is determined. Understanding the geolocation and associated website performance helps our customers manage their websites for optimal performance.
Use of Certain Health, Political, and Financial
General Health Related Audiences
Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to use certain kinds of over-the-counter medications (e.g., cold or flu medications) or more or less likely to consume certain alcoholic beverages. These segments do not include or reflect individual or even household level behavior; rather, they are predictions based on survey responses from volunteer participants, which is then modeled to apply to broader groups of people who we think are more or less likely to have similar preferences. Advertisers who use these segments must comply with government regulation as well as industry best practices that apply to the delivery of such advertising. More information about this topic and a list of the audiences we offer is available here: Health, Alcohol, & Political Advertising.
Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to be registered to vote, vote or have a certain particular political outlook. These segments do not include or reflect individual or even household level behavior and they are not derived from voter registration lists; rather, they are predictions based on information received from opt-in survey respondents from volunteer participants, which is then modeled to apply to broader groups of people who we think are more or less likely to have similar preferences. Advertisers who use these segments must comply with government regulation as well as industry best practices that apply to the delivery of such advertising. More information about this topic and a list of the audiences we offer is available here: Health, Alcohol, & Political Advertising.
Credit Card Information
Neustar may collect credit card information when provided by our customers in payment for some of our services. This information is securely collected and transmitted by our vendor in accordance with Payment Card Industry standards and used and disclosed only for the purposes of receiving payment for our services.
Neustar Website Cookies
We retain information collected through our websites for as long as your account is active or as needed to provide you services. We also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Neustar Services Cookies
- We retain raw, cookie level data associated with our services for up to 18 months. At the time of collection, we also create aggregated data that cannot be re-associated with an individual cookie. We may retain this aggregated data for a longer period as required by law or otherwise necessary to resolve a dispute and enforce our agreements.
- Neustar service Cookies expire in twelve months, although additional user registration at an on-boarding partner site may result in the placement of a new Cookie.
- Associations made through Mobile Advertising IDs or MAIDs expire 12 months after the last time you interact with a partner website or advertiser.
- For Cookies originating on websites in the European Economic Area (EEA), the United Kingdom (UK), and Switzerland, we collect and promptly hash full IP Addresses into a 64-bit integer. We also collect a truncated IP Address (dropping the last octet). The truncated and hashed IP Addresses are then forwarded to the U.S. using a secure transmission protocol. Full IP Addresses are captured by the application log file but are used exclusively for operations and deleted after 10 days.
- Upon request we will provide you with information about whether we are processing Personal Information about you. Please visit the Privacy Choices page on our web site.
- If you are a resident of the EEA, UK or Switzerland, you will be directed to a portal from which you may exercise your rights as a data subject under the General Data Protection Regulation (GDPR) including a confirmation of processing, access, objection, correction, and erasure. Additional information about Neustar's compliance with GDPR is available here: GDPR: What You Need to Know. We process all such requests promptly in accordance with the requirements of the GDPR.
- If you are a resident of Brazil, you will be directed to a portal from which you may exercise your rights as a data subject under the Lei General De Proteção De Dados (LGPD), including access; confirmation; correction; anonymization, blocking or deletion; portability; information; and revocation requests. Additional information about Neustar's compliance with LGPD is available here: LGPD: What You Need to Know. We process all such requests promptly in accordance with the requirements of the LGPD.
- If you are not a resident of the EEA, UK or Switzerland, you will be directed to a portal from which you may access, delete, or block use of your personal information for most purposes. We will respond to your request within a reasonable timeframe in accordance with applicable law. This portal has been enhanced to comply with U.S. state privacy laws becoming effective in 2023 in California, Colorado, Connecticut, Utah, and Virginia and will be further enhanced to comply with additional data protection legislation as they come into effect, and to provide similar data subject rights as required under GDPR.
- You may also contact us via email directed to: email@example.com.
Transparency and Choice
- You can also opt out of the use of Neustar services Cookies by using the Network Advertising Initiative (NAI) Consumer Opt-Out tool, the Digital Advertising Alliance (DAA) tool here, or the European Digital Advertising Alliance (EDAA) Opt-Out tool.
- You can learn more about online advertising and privacy at the DAA's website
We comply with opt-out requests by placing an "opt-out cookie" on your computer or device. Consequently, if you clear your Cookies on that computer or device, we will not be able to read our "opt-out cookie" and may resume collecting information from that computer or device for purposes of retargeting. Similarly, an opt-out request will not be effective on other browsers, computers, or devices you may use if you have not opted out while using that browser, computer, or device.
Please note Cookies are browser and device specific, so you must opt out on all of the browsers (e.g. Chrome, Safari) and devices (e.g. laptop, smartphones) you use.
Mobile Advertising IDs or MAIDs
- You can opt-out of our use of Mobile Advertising IDs or MAIDs set by Android devices via the Neustar Choice Portal link in the Privacy Choices page on our website. Because Apple does not disclose their IDFA to users, we are not able to establish a block based on an Apple MAID (IDFA) in our system.
- In addition:
Please note MAIDs are device specific, so you must opt out each mobile device (e.g. smart phone, tablet) that you use.
- Apple's iOS IDFA can be reset by the user at any time. Users can opt out of all remarketing by enabling a device setting called "Limit Ad Tracking" (LAT), which restricts advertisers from using the IDFA for behavioral advertising. You can learn how to limit ad tracking on your iOS device or to reset your IDFA here: IDFA Opt-Out.
- Similar to IDFA for Apple devices, Android devices pass the Google Advertising ID, which provides the same type of device-specific, unique, resettable ID for advertising as Apple IDFA or IFA. You can learn more about how identifiers on mobile devices are used for advertising and receive instruction for how to opt out of mobile advertising on the Google Privacy & Terms webpage.
Hashed eMail Addresses
We work with a variety of Match Partners and Coverage Partners who may provide Hashed eMail Addresses for use in connection with several of our services. You can opt-out of our use of your Hashed Email Addresses in connection with Neustar services by clicking on the Neustar Choice Portal link in the Privacy Choices page on our website. We will retain your email address on an internal "block" list to prevent its further use in connection with Neustar services.
If you use several email addresses you must opt out for each one.
Online and Offline Data Choices
You can choose to opt out of our use of Neustar’s Offline Data and Online Data for certain purposes in accordance with applicable law and Neustar policies. You can also choose to request deletion or access to certain personal information that Neustar may have about you. Please visit our Privacy Choices page to better understand your privacy choices. Please note that opting out of Neustar's processing of your data does not mean you will block online advertising altogether or see fewer ads. It simply means that the ads that you see will not be personalized for you. Ads may be served because they relate to the website you are visiting or to your current search, or they may just be randomly placed.
Your choice to use any of our opt-out tools will not affect ads placed by any other organization.
You can learn more about tailored ads at the NAI Connected TV (CTV) and Over-the-Top (OTT) opt-out information page, which explains how users can activate privacy features in many common TV and OTT environments.
Neustar is a member of the Network Advertising Initiative ("NAI"), the Digital Advertising Alliance ("DAA") and the European Interactive Digital Advertising Alliance (“EDAA”) and adheres to each organization's Codes and Principles. You can also learn more about online advertising in general on the NAI website, which provides background information on participating companies and permits you to opt-out of receiving tailored online advertising from some or all of its members. For information about the DAA Self-Regulatory Program for Online Behavioral Advertising and to learn more about the Ad Choices icon, visit http://www.aboutads.info/ and http://youradchoices.com/.
You may learn more about our participation in the EDAA's program and online behavioral advertising at www.youronlinechoices.eu.
EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield
While Neustar and its subsidiaries, (i.e., Administrative Services, LLC, Aggregate Knowledge, LLC., Data Solutions Services, LLC, MarketShare Holdings, Inc., Neustar Information Services, Inc., and Neustar, Inc. collectively "Neustar") no longer rely on EU-U.S. and Swiss-U.S. Privacy Shield as a lawful basis for international transfers of personal data from EEA and Switzerland to the U.S., Neustar and its subsidiaries remain certified under both EU-U.S. and the Swiss-U.S. Privacy Shield Frameworks as set forth by the US. Department of Commerce regarding the collection, use and retention of personal data transferred from the EEA, the UK and Switzerland to the United States, (each a “Privacy Shield” framework).
In compliance with the Privacy Shield Principles, Neustar commits to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Neustar at:
1906 Reston Metro Plaza
Reston, VA 20190
If you do not receive a timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please visit Privacy Shield Dispute Resolution. The services of JAMS are provided at no cost to you.
Neustar is subject to the investigatory and enforcement powers of the US Federal Trade Commission (FTC). Neustar remains responsible for any of your personal information that is shared under the Onward Transfer Principle with third parties for external processing on our behalf. Under certain conditions, more fully described on the Privacy Shield website here, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
Neustar has implemented policies that include reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, use, or disclosure.
Neustar does not knowingly collect information from children under 16, and we do not knowingly create marketing segments or knowingly enable advertising targeted to children under 18.
We update this Statement from time to time but at least on an annual basis. We will revise the "Updated" date appearing at the beginning of this Privacy Statement to indicate the date of the latest update. We will post all updates on this page and, if they are significant (also known as material updates), we will provide more prominent notice on this site prior to the updates becoming effective and indicate at the top of this statement when it was most recently updated. Updates we determine to be material will become effective 30 days after posting.
Information for California, Colorado, Connecticut, Utah, and Virginia Residents
Please visit here to learn more.
Information for Residents of EEA, UK, and Switzerland
Neustar honors confirmation, access, correction, objection, and erasure rights of Data Subjects under the EU's General Data Protection Regulation (GDPR). If you are resident in the European Economic Area (EEA), please access the Neustar Choice Portal link in the Privacy Choices page on our website using an IP Address in the EEA to access our Privacy Choices portal. If you are an EEA resident but unable to access the portal from an IP Address in Europe, please contact us at firstname.lastname@example.org to initiate a manual process.
Information for Brazil Residents
Neustar honors access; confirmation; correction; anonymization, blocking or deletion; portability; information; and revocation rights of data subjects under Brazil’s Lei Geral de Proteção de Dados Pessoais (LGPD). If you are resident in Brazil, please access the Neustar Choice Portal link in the Privacy Choices page on our website using an IP Address in Brazil to access our Privacy Choices portal. If you are a Brazil resident but unable to access the portal from an IP Address in Brazil, please contact us at email@example.com to initiate a manual process.
1906 Reston Metro Plaza
Reston, VA 20190
Collection Certification complaints or concerns: If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://www.jamsadr.com/eu-us-privacy-shield.
Data Protection Officer:
J. Beckwith Burr
HARRIS, WILTSHIRE & GRANNIS LLP
1919 M Street NW/8th Floor
Washington DC 20036
Neustar GmbH (Germany)
Große Bleichen 1-3