Updated: September 14, 2021
This policy applies to information processed on Neustar's online properties and in the course of providing the products and services described below. This policy describes how we collect, use, share and secure your information, and your choices regarding use, access, correction, and deletion of your information. We know privacy policies can be confusing and technical. To make this as easy as possible to read and understand, we have embedded links throughout the policy. Please click on the links to learn what the defined terms mean and to see additional information about Neustar's use and disclosure of that information in that context.
Neustar is committed to the responsible use of information to help businesses make better decisions, secure their operations, and deliver personalized content while respecting personal privacy. As a company built on the foundation of Privacy by Design for more than 20 years Neustar’s unique capabilities have made us the leader in the field of responsible identity resolution, taking personal privacy into consideration throughout the process of designing, building, and delivering information products and services.
Neustar may collect, use, and disclose information that identifies or relates to a specific individual and other information described below in the course of operating our websites and providing our products and services to business customers. This information may or may not be linked to an identifiable individual, as described in this Privacy Statement.
Please click for a chart summarizing the categories of data we get from different kinds of data sources.
Neustar may collect, use, and disclose various types of information, which, depending on the circumstances, may constitute Personal Information, including:
This information may or may not constitute “Personal Information” or “Personal Data” under applicable law, depending on the context in which the data is collected and any other data to which is linked or linkable.
To opt out of collection, use and/or disclosure of any data listed above, please see the “Transparency and Choice” section below.
Neustar collects this information from a wide variety of sources, both on and offline, such as:
Please click here for a chart summarizing how we use different categories of data.
Please click for a chart summarizing the categories of third parties with whom Personal Information may be shared.
On our websites, we collect PII only if you choose to give it to us, for example by inquiring about or registering for our services, subscribing to RSS feeds or blog posts, or electing to "follow" Neustar or our brands on social media sites. Please keep in mind that any comments or other information you post on our blogs may be read, collected, and used by other blog readers.
When you visit our website, we use PII that you provide, Pseudonymous IDs (e.g., from Cookies), and Log Data to respond to your requests, process transactions you initiate, improve our website, and deliver personalized content to you. We may disclose this information to third parties to help us in these activities, for example, to a service provider that sends email communications to you on our behalf.
Neustar provides a variety of marketing, risk, communications, security, and registry solutions to help businesses and others make better decisions, better serve their customers, enable communications, and detect and respond to fraud, cybersecurity threats, and other malicious behavior. Customers may combine some or all features of our products and services described below.
We provide a variety of services to online and offline advertisers and their agents through our marketing services offerings, including our Ad Advisor, Customer Analytics, Customer Experience and Customer Intelligence services.
Neustar Audiences, including AdAdvisor and our ElementOne segmentation solutions, enable advertisers to understand their CRM Data and to apply those insights to reach and communicate with their existing customers and large groups of similar households and individuals in the on and offline environments. To do this, we collect consumer survey data, reliably-sourced household/neighborhood-level demographic data, and other licensed lifestyle and purchasing data from third party providers, which we aggregate across US households and use to make predictions about the preferences and interests of large groups of similar consumers based on pre-defined market segments, identified by a numeric Segment Code (also called an “Element”). In addition, we enable our advertisers to reach and communicate with specific users who may be interested in their products and services based on pseudonymized Attribute Data derived from reputable sources.
We use this information to help advertisers deliver more relevant online content. We may share Pseudonymous IDs with our affiliates and service providers to support advertising customers. In order to enable our customers to use their information across the Internet advertising ecosystem, we "sync" Cookies with various ad platforms and tech providers. You can learn more about this process by reviewing our explanation of Cookie Sync Partners.
Neustar's MarketShare services compile and analyze aggregated sales data, aggregated online Event Data (which may include addressable and connected TV data), information about offline marketing activities, along with other economic modeling data and aggregate ad response data from a variety of platforms (on and offline) in order to measure ad campaign effectiveness and attribute conversion events to marketing campaigns. This enables advertisers to understand their customer's path to conversion and facilitate smarter marketing spend decisions. For customers using our Onboarding services, we may also collect Hashed eMail Addresses, Hashed MAIDs, and/or imprecise (city/metro area/provincial/state/zip level) Geolocation Data from data partners.
Neustar's Customer Experience services connect data and media across channels (online, offline, television, etc.) to enable marketers to analyze the effectiveness of their advertising activities and determine where to invest in order to generate sales more efficiently.
Neustar's Customer Intelligence service uses PII collected from a wide variety of public and private sources. Our business customers use this information to identify or verify the identity of existing customers and prospective customers who contact them (for example through their customer service center, online forms, or lead generation channels) to provide better customer service, communicate more effectively, use their marketing resources more efficiently, and comply with various laws and regulations. Customers also use these services to correct, update, and enhance their CRM Data and, in combination with our predictive market segmentation tools described below, to offer products and services you may be interested in.
Neustar's TCPA Compliance service helps customers mitigate regulatory risk and improve operational efficiencies by verifying the linkages between a consumer's name, phone number, valid consent, and other offline attributes. This helps our customers comply with the Telephone Consumer Protection Act by confirming that the number they are calling belongs to the consumer who provided consent to be contacted at that number.
Neustar uses data from a variety of sources, including offline data, customer provided data including PII, third-party licensed data, and Cross Device Linking data, or other digital identifiers (e.g., IP Addresses, and Cookies, Mobile Advertising IDs or MAIDs, and Statistical Identifiers to help our customers verify their registered customers, prevent, detect, investigate and respond to fraud and other malicious behavior, and to achieve operational efficiency.
Neustar helps our customers achieve inbound and outbound operational efficiency and prevent fraud by matching, enhancing, correcting, or corroborating their CRM Data. Neustar provides phone attribute information (e.g., whether the phone has been ported, disconnected, or changed recently) to help our customers defend against potential fraud, account takeover, and spoofing. Information from Cross-Device Linking can also be used in connection with our IP Information and IP Reputation services to flag potentially fraudulent account opening activities.
Neustar’s TRUSTID Authenticator and Indicator Software as a Service products service provides an ownership-based authentication token that allows call centers to identify trusted callers before their calls are answered. Call center customers transmit data associated with inbound calls to Neustar, which Neustar uses on behalf of the customer to determine, among other things, whether or not a calling party number has a high probability of being intentionally falsified. This enables businesses to identify and protect again potential identity theft.
Neustar uses a combination of internal and external sources to provide our Right Party Contact/Call Window service. The service is built using offline date and time information about access to proprietary Neustar data repositories that support a variety of our products, overlaid with offline insights about phone type and activation date. All of these inputs are aggregated across time and analyzed using complex rules to predict day/time windows when you are most likely to be available to answer your phone. Our customers use these insights to comply with the Telephone Consumer Protection Act and consumer protection rules regarding outbound calling, identify and mitigate fraud, and enhance the efficiency of their outbound calling programs.
Neustar SiteProtect and Web Application Firewall services collect and process network traffic information containing both source and destination IP Addresses, Referrer URL, and other Internet Log Data to help our customers identify and respond to cyber-attacks and other malicious online traffic, including distributed denial of service (DDoS) attacks. Neustar will analyze the attack vector information containing the source and destination IP Addresses, attack duration, and traffic volume to enhance Neustar's ability to detect and mitigate malicious activity on the Internet more broadly. Based on this analysis, Neustar may share information about malicious activities, blocked hostnames or IP Addresses, source and target geolocation data, and target industry or vertical information with third parties such as internet security research groups and service providers to prevent, detect, and mitigate against malicious online behavior.
Neustar provides a variety of Domain Name System (DNS) services, including both authoritative and recursive DNS servers and a suite of related services to facilitate the global flow of Internet traffic. In providing these services, Neustar collects and processes DNS queries, which includes both source and destination IP Address information, time and date stamps, and other technical information. We use this information to provide connectivity and routing services to our customers, to investigate, identify and mitigate malicious and fraudulent activity, and to enhance our Digital Defense, Digital Performance, and Fraud, Risk, and Compliance products and services.
We collect IP Addresses and other geolocation-related information using proprietary, patented technologies to map routable IP Addresses worldwide. By augmenting our data with insights derived from select global partners, we provide city-level data down to postal codes. We may use Geolocation Data from reputable sources to enhance our Risk Solutions services. Our IP Intelligence services also use IP Address and other Geolocation Data information to help our customers detect potentially fraudulent transactions (i.e., by flagging suspicious IP Addresses or log-ins from unlikely locations), and comply with geographic sales and content delivery regulations.
Building on Neustar's suite of Digital Defense Services, we collect IP Addresses and analyze trends and patterns associated with them. By augmenting our data with insights derived from select global partners, we provide risk scores that allow our customers to determine whether an IP Address is a real human user (vs. a bot) or whether malicious activities have been associated with the IP Address in the past. Our customers may use this information to detect, prevent, and respond to fraud and other risks.
Neustar uses insights derived from Log Data, including DNS Service Data, following the connections between domains, IP addresses, and queries, without exposing PII. Neustar’s DNS data, collected from over 30 globally distributed nodes allows us to observe DNS queries and responses, and synthesize this data in our proprietary analytics platform leveraging Machine Learning (ML) and Artificial Intelligence (AI). We combine this with information about new domain name registrations and domain behavior information in order to provide proprietary near real-time cyber-threat information to network administrators and threat/security researchers.
Neustar provides a variety of services to communications services providers to ensure that calls are properly routed across telecommunications service provider networks. These services include Caller ID/Caller Name (CNAM) services and optimization, branded contact management, robocall detection and mitigation services, domestic and international number resolutions services, directory listings management, business listings, numbering and order management services, and other services provided to communications services providers and other businesses. Our use and disclosure of this information is limited by contract.
Neustar maintains and operates the global phone number resolution directory service, Pathfinder on behalf of the GSMA for SMS routing and delivery. Customers of Pathfinder are restricted to use this service only for the purposes of rating, routing, and routing administration. For this service Neustar collects the phone number (queried by our customer), IP Address of the customer submitting the query and our response to the customer's query. Neustar's Pathfinder response consists of the carrier of record for the queried phone number and any number port history information.
We provide services to help communications companies manage their domestic US phone numbering inventory, manage and fulfill customer number porting orders, and to comply with regulatory requirements. For these services we collect telephone numbers, IP Addresses, and carrier information. Our use and disclosure of this information is limited by contract and regulated by law.
In addition to providing traditional directory services, Neustar helps our customers reach their customers and prospects with branded caller identification and business listing services.
Neustar maintains business listing information for our small business and franchise customers so they can be found by their customers and prospects. For Neustar's Localeze service, we collect business name, address, phone, email, website and service type information and publish this information through various media channels.
Neustar does not use or disclose Personal Information other than as described above, except:
Our Pseudonymous IDs, including Cookies do not tell our business customers who you are or where you live. Businesses use the information in Cookies to tailor online advertising based on the likelihood that someone will share certain interests or propensities with members of an aggregated group. We also use and disclose information about Cookies, in combination with Log Data and third-party information, including Attribute Data, to measure the effectiveness of ad campaigns. Finally, our Cookies can be used to help a business verify a user when they access the site using a different device or browser and for other fraud prevention, detection, and mitigation purposes.
We use Mobile Advertising IDs or MAIDs, also known as "IDFA" (Apple/iOS) or "IFA" (Google/Android), in connection with Neustar's Marketing Solutions and Fraud, Risk & Compliance Solutions offerings. We obtain Mobile Advertising IDs or MAIDs from Match Partners who have user consent to share this information. We share Segment Codes associated with Mobile Advertising IDs or MAIDs with our customers who have access to these identifiers with the consent of their users. This enables our clients to provide a more tailored user experience as well as relevant content and offers in the mobile environment. We also use Mobile Advertising IDs or MAIDs to identify and prevent fraudulent transactions and to help our customer verify a known user who accesses their site using an unknown device or browser. You can find more information about how Mobile Advertising IDs or MAIDs are used and how to opt out of mobile advertising in our Transparency and Choice; Opt-Out & Access section below.
We may use Web Beacons to collect performance metrics when you visit our customer's web sites. The web beacons capture your IP Address to determine your geolocation at the city/region/country level and is discarded once geolocation is determined. Understanding the geolocation and associated website performance helps our customers manage their websites for optimal performance.
We do not create audience segments based on the precise real-time Geolocation Data without opt-in consent.
Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to use certain kinds of over-the-counter medications (e.g., cold or flu medications) or more or less likely to consume certain alcoholic beverages. These segments do not include or reflect individual or even household level behavior; rather, they are predictions based on survey responses from volunteer participants, which is then modeled to apply to broader groups of people who we think are more or less likely to have similar preferences. Advertisers who use these segments must comply with government regulation as well as industry best practices that apply to the delivery of such advertising. More information about this topic and a list of the audiences we offer is available here: Health, Alcohol, & Political Advertising.
Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to vote, registered to vote or more or less likely to have a certain particular political outlook. These segments do not include or reflect individual or even household level behavior and they are not derived from voter registration lists; rather, they are predictions based on information received from opt-in survey respondents from volunteer participants, which is then modeled to apply to broader groups of people who we think are more or less likely to have similar preferences. Advertisers who use these segments must comply with government regulation as well as industry best practices that apply to the delivery of such advertising. More information about this topic and a list of the audiences we offer is available here: Health, Alcohol, & Political Advertising.
Neustar may collect credit card information when provided by our customers in payment for some of our services. This information is securely collected and transmitted by our vendor in accordance with Payment Card Industry standards and used and disclosed only for the purposes of receiving payment for our services.
We retain information collected through our websites for as long as your account is active or as needed to provide you services. We also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We comply with opt-out requests by placing an "opt-out cookie" on your computer or device. Consequently, if you clear your Cookies on that computer or device, we will not be able to read our "opt-out cookie" and may resume collecting information from that computer or device for purposes of retargeting. Similarly, an opt-out request will not be effective on other browsers, computers, or devices you may use if you have not opted out while using that browser, computer, or device.
Please note Cookies are browser and device specific, so you must opt out on all of the browsers (e.g. Chrome, Safari) and devices (e.g. laptop, smartphones) you use.
We work with a variety of Match Partners and Coverage Partners who may provide Hashed eMail Addresses for use in connection with several of our services. You can opt-out of our use of your Hashed Email Addresses in connection with Neustar services by clicking on the Neustar Choice Portal link in the Privacy Choices page on our website. We will retain your email address on an internal "block" list to prevent its further use in connection with Neustar services.
If you use several email addresses you must opt out for each one.
You can choose to opt out of our use of Neustar’s Offline Data and Online Data for certain purposes. You can also choose to request deletion or access to certain personal information that Neustar may have about you. Please visit our Privacy Choices page to better understand your privacy choices. Please note that opting out of Neustar's processing of your data does not mean you will block online advertising altogether or see fewer ads. It simply means that the ads that you see will not be personalized for you. Ads may be served because they relate to the website you are visiting or to your current search, or they may just be randomly placed.
Your choice to use any of our opt-out tools will not affect ads placed by any other organization.
Neustar is a member of the Network Advertising Initiative ("NAI"), the Digital Advertising Alliance ("DAA") and the European Interactive Digital Advertising Alliance (“EDAA”) and adheres to each organization's Codes and Principles. You can also learn more about online advertising in general on the NAI website, which provides background information on participating companies and permits you to opt-out of receiving tailored online advertising from some or all of its members. For information about the DAA Self-Regulatory Program for Online Behavioral Advertising and to learn more about the Ad Choices icon, visit http://www.aboutads.info/ and http://youradchoices.com/.
You may learn more about our participation in the EDAA's program and online behavioral advertising at www.youronlinechoices.eu.
While Neustar and its subsidiaries, (i.e., Administrative Services, LLC, Aggregate Knowledge, LLC., Data Solutions Services, LLC, MarketShare Holdings, Inc., Neustar Information Services, Inc., Neustar, Inc., and Security Services, LLC, collectively "Neustar") no longer rely on EU-U.S. and Swiss-U.S. Privacy Shield as a lawful basis for international transfers of personal data from EEA and Switzerland to the U.S., Neustar and its subsidiaries remain certified under both EU-U.S. and the Swiss-U.S. Privacy Shield Frameworks as set forth by the US. Department of Commerce regarding the collection, use and retention of personal data transferred from the EEA, the UK and Switzerland to the United States, respectively (“Privacy Shields”).
In compliance with the Privacy Shield Principles, Neustar commits to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Neustar at:
1906 Reston Metro Plaza
Reston, VA 20190
If you do not receive a timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please visit Privacy Shield Dispute Resolution. The services of JAMS are provided at no cost to you.
Under certain conditions, more fully described on the Privacy Shield website here, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
Neustar has implemented policies that include reasonable administrative, technical, and physical safeguards designed to protect PII against unauthorized access, use, or disclosure.
Neustar does not knowingly collect information from children under 13, and we do not create marketing segments or knowingly enable advertising targeted to children under 18.
We update this policy from time to time but at least on an annual basis. We will revise the "Updated" date appearing at the beginning of this Privacy Statement to indicate the date of the latest update. We will post all updates on this page and, if they are significant (also known as material updates), we will provide more prominent notice on this site prior to the updates becoming effective and indicate at the top of this statement when it was most recently updated. Updates we determine to be material will become effective 30 days after posting.
Neustar honors confirmation, access, correction, objection, and erasure rights of Data Subjects under the EU's General Data Protection Regulation (GDPR). If you are resident in the European Economic Area (EEA), please access the Neustar Choice Portal link in the Privacy Choices page on our website using an IP Address in the EEA to access our Privacy Choices portal. If you are an EEA resident but unable to access the portal from an IP Address in Europe, please contact us at firstname.lastname@example.org to initiate a manual process.
Neustar honors access; confirmation; correction; anonymization, blocking or deletion; portability; information; and revocation rights of data subjects under Brazil’s Lei Geral de Proteção de Dados Pessoais (LGPD). If you are resident in Brazil, please access the Neustar Choice Portal link in the Privacy Choices page on our website using an IP Address in Brazil to access our Privacy Choices portal. If you are a Brazil resident but unable to access the portal from an IP Address in Brazil, please contact us at email@example.com to initiate a manual process.
1906 Reston Metro Plaza
Reston, VA 20190
Collection Certification complaints or concerns: If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
1906 Reston Metro Plaza
Reston, VA 20190
Neustar GmbH (Germany)
Große Bleichen 1-3