Is Everything You Know About Identity Mistaken?

For all the talk of customer-centric marketing, most brands struggle to achieve it because they lack one essential requirement: strong identity resolution, Without a solid identity foundation, it's impossible to put your best customers and prospects at the heart of your marketing efforts, thus jeopardizing the customer trust, loyalty, purchase dollars, and ROI that comes with it.

Want to be a more effective customer-centric marketer in 2019? Start by taking this quiz to learn your Identity I.Q.


1. Source: Fortune 2017: People Sharing Passwords Are a Growing Problem For Netflix

2. Source: Statista: Digital activities internet users worldwide have conducted on a public Wi-Fi network as of June 2017

3. Source: NRF, 2017.

4. Source: Info-security.com 2018: Bad Bots Make up a Fifth of All Web Traffic