At Neustar, we truly believe .brand Top-Level Domains (TLDs) have a huge role to play in putting the power back into the hands of marketers.
By empowering customers to connect directly to specific online information from the organizations they love, companies could see an increase in the efficiency of advertising, enhanced customer loyalty and meaningful impact to the bottom line.
It’s a bold new world but you’re not alone. To help you understand the momentum that is building around this global movement we have created a digest of the must-know news, valuable advice and biggest use-cases of recent months to inform and inspire your .brand project.
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