Neustar has developed the Fabrick ID, an identity-based solution for Neustar Fabrick partners that provides a secure and future-proofed connection between advertiser audiences and publisher inventory.
The Fabrick ID ensures the sustainability of addressable media buying and selling without relying on cookies or device IDs allowing publishers and supply-side platforms (SSPs) to:
Replace proprietary customer and subscriber IDs with a secure and pseudonymized Fabrick ID in real-time
Increase sustainability and addressability of digital media planning, targeting, and measurement
Improve media performance and increase CPMs with better and deeper advertiser connections at scale
Enrich first-party data with high-quality demographic, psychographic, behavioral, and geolocation-based information
“The Fabrick ID is the only solution in market that can link phone number and email to incomplete publisher audience data, making it truly an identity-based currency. And it’s entirely compatible with any deal ID used in the media buying and bidding process.”
Steve Silvers, SVP Product and GM Customer Experience, Neustar
Become a Fabrick Partner Today
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The Future of Programmatic is Here with the Fabrick ID
Power next-generation addressable media buying and selling without relying on cookies or mobile advertising IDs (MAIDs). Publishers now have a better way to connect their inventory to advertiser media dollars, at scale and without compromise.
Replace proprietary customer and subscriber IDs with a secure and pseudonymized Fabrick ID in real-time.
Increase sustainability and addressability of digital media planning, targeting, and measurement.
Improve media performance and increase CPMs with better and deeper advertiser connections at scale.
Enrich first-party data with high-quality demographic, psychographic, behavioral, and geolocation-based information.
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Effective December 1, 2021, Neustar, Inc. ("Neustar") is a TransUnion company. Together with TransUnion, Neustar’s Marketing, Risk, and Communications data-oriented businesses will be enhanced to facilitate global commerce by enabling safer and more personalized online experiences for consumers and businesses.
Neustar’s former security business, Security Services, LLC (“Security Services”), was not a part of the TransUnion acquisition. Effective December 1, 2021, Security Services is officially a Golden Gate Capital and GIC portfolio company (together "Golden Gate Capital"). As a part of Golden Gate Capital, Security Services will continue to accelerate its leadership position in cloud-oriented security solutions.
You may click here to view the official announcement: TransUnion Accelerates Growth of Identity-Based Solutions with Agreement to Acquire Neustar for $3.1 Billion – Neustar and Security Solutions are no longer affiliated companies. For additional information related to Security Solutions information and content within this website, please click here to review our website legal disclosure.