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The Future of Marketing

 
 

Future-Proof Your Marketing

 

Maintain addressability and measurement across your most valued partners​. Brands, publishers, and platforms can now leverage Fabrick to create deeper connections with each other and drive better marketing outcomes without cookies and device IDs.

For Publishers & Platforms

  • Strengthen and protect your first-party subscriber and user data
  • Maintain media addressability at scale without cookies or device IDs
  • Build a direct connection with hundreds of the world's largest advertisers
  • Improve inventory performance and maximize your CPMs

Become a Trusted Partner

Neustar Marketing Solutions Powered by Fabrick

Fabrick provides the underlying data connectivity that powers all of Neustar marketing solutions and services. Clients using Neustar today can activate and measure up to 80% of their media without cookies or device IDs because of Fabrick.

 

Future of Identity

Find out How to unify your fragmented data, your technology, and your internal processes to meet today's customer expectations.
 

Download eBook

Future of Media

The decline of cookies will drastically impact the quality, addressability, and value of supply-side media. Publishers must act now to future-proof their business.

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Future of Measurement

The future of measurement requires a major rethink. Learn about the core principles of unified measurement and why you need to jump on board.

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Press Release

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness in the Post-Cookie World

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The Fabrick Data Connectivity Platform

Without cookies or device IDs marketers are left to navigate a new fragmented landscape of point solutions and technology providers.

The Neustar Fabrick data connectivity platform provides the identity linkages, privacy protections, and data integrations necessary to maintain addressability and measurement in a privacy-centric, post-ID world.

 

Clean Room Integrations

Safely collaborate with your most valued partners without risk or exposure. Connect first-party data with publishers, agencies, and brands in a secure self-service environment.

Cohort Integrations

Gain access to valuable marketing intelligence while protecting individual-level privacy at the browser, publisher, and platform level.

Programmatic Integrations

Maintain addressability and measurement at scale across the supply chain. Fabrick provides integrated solutions from the leading ID providers including UID2.0, ATS, and the Fabrick ID.

Data Marketplace Integrations

Empower your analytics, planning, and data science teams with high-quality demographic, behavioral, geolocation, mobile, TV, and a growing number of additional data sources.

 

Proactively Protect Your Investments Against ID Loss

Get peace of mind and plan for the future with a Fabrick Impact Assessment. Identify how privacy and ID deprecation will impact each of your syndication and measurement partners and develop a plan to protect your media investments.

Identify the platforms and partners who are at the greatest risk and those who are most prepared.

Understand the overall impact of ID deprecation to your media and measurement performance.

Develop an action plan to proactively protect your investments and maintain addressability.

 

Drive Marketing Impact in a Post-Cookie World

Speak to a Consultant