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The Future of Marketing is Here


Now more than ever, the marketing world needs cookie-free media and measurement. Neustar Fabrick™ is a unified identity ecosystem that powers connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels.

This innovation in identity-powered media and measurement future-proofs brands, publishers, and platforms in a privacy-first, post-cookie world.


The Future of
Media is Here

Fabrick for Publishers

Connect your media with brand audiences to improve marketing outcomes.

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Press Release

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness in the Post-Cookie World

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Optimize Your Media Mix

Fabrick for Brands


Brands can now more accurately analyze the incremental revenue impact of their entire media mix, including the "walled gardens," without solely relying on third-party cookies or other consumer IDs.

Neustar Fabrick provides you with a sustainable, privacy-centric foundation for all your data management, marketing, and measurement needs.

Adapt to a Post-Cookie World

  • Leverage a unified identity ecosystem of publishers, platforms and the walled gardens
  • Free your media and measurement from reliance on third-party cookies
  • Maximize cross-channel insights to optimize marketing performance
graphic: adapt to a post-cookie world



Drive Marketing Impact in a Post-Cookie World

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Increase Your Media Value

Fabrick for Publishers


Publishers and platforms can now leverage an identity-powered connection between their direct and programmatic media and brand audiences, without solely relying on third-party cookies or other consumer IDs.

Fabrick provides you with a sustainable foundation to ensure you can maintain the addressability and value of your media. It ensures more relevant and privacy-centric connections with advertisers so you generate higher CPMs and win more advertiser dollars.

Deepen Advertiser Relationships

  • Access a direct identity sync between your media and over 800 leading brands that leverage Fabrick to power their marketing and measurement
graphic: deepen relationships



Increase Your Media Value in a Post-Cookie World

Become a Fabrick Partner


Customize & Grow Your Identity Graph


You can now leverage a unified identity ecosystem bespoke to your data, marketing, and measurement needs. Fabrick consolidates data from all available sources including first, second, and third-party, as well as addressable media and website engagement. It provides the flexibility and stability you need to adapt to a post-cookie media and measurement world.

Customize & Grow Your Own Identity Graph

Drive Marketing Impact in a Post-Cookie World

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