Now more than ever, the marketing world needs cookie-free media and measurement. Neustar Fabrick™ is a unified identity ecosystem that powers connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels.
This innovation in identity-powered media and measurement future-proofs brands, publishers, and platforms in a privacy-first, post-cookie world.
Publishers and platforms can now leverage an identity-powered connection between their direct and programmatic media and brand audiences, without solely relying on third-party cookies or other consumer IDs.
Fabrick provides you with a sustainable foundation to ensure you can maintain the addressability and value of your media. It ensures more relevant and privacy-centric connections with advertisers so you generate higher CPMs and win more advertiser dollars.
You can now leverage a unified identity ecosystem bespoke to your data, marketing, and measurement needs. Fabrick consolidates data from all available sources including first, second, and third-party, as well as addressable media and website engagement. It provides the flexibility and stability you need to adapt to a post-cookie media and measurement world.