Get the Most from Your First Party Data
By combining geospatial, mobile location, and behavioral intelligence, Coca-Cola has built a powerful tool to not only inform and delight their clients, but deliver compelling hyper-local consumer experiences along their physical journey.
Forrester and Neustar Discuss the Importance of Identity Management
Guest speaker Joe Stanhope, Forrester, and Ryan Engle, Neustar discuss the importance of a having a sound identity management strategy in place today to achieve crucial competitive advantages tomorrow.
Access the Webinar
Assess the Health of Your Customer Identity Data
You need accurate customer data to deliver a meaningful customer experience.
Looking to Get More Out of Your Customer Data?
With 37% of people changing their name, address or telephone number in a given year it is clear that customer data is fleeting. To ensure that the intelligence you use today is as good, if not better than tomorrow, you need a system in place to accurately manage and actively repair consumer records. Here are a few questions to ask your self to ensure that you are prepared.
Get the free eBrief