Neustar Second-Party Data Marketplace

Businesses succeed when they put customers first. The problem is, regulatory and industry-level changes are making it harder for marketers to access the data and insights needed to understand consumer behavior.

The Neustar Second-Party Data Marketplace powered by Fabrick™ helps improve your audience targeting and measurement outcomes without relying on third-party data threatened by quality and privacy concerns.

Get Better Results with Data Solutions Built for Your Business

Marketers need a better way to deliver relevant experiences at scale—and to measure marketing success down to the most granular detail. With the rise of privacy concerns and the decline of the cookie, second-party data is becoming the go-to source for relevant marketing intelligence, at scale, without reliance on perishable IDs. The second-party data marketplace delivers bespoke audience and measurement models built for your business needs and goals to give you a true competitive advantage.

Trust

Build valuable connections with trusted data providers and publishers

Transparency

Know, with confidence, the true source and quality of your licensed data

Success

Fuel and refine custom audience, lookalike, and measurement models

The Rise of Second-Party Data

Leverage a bespoke data environment that seamlessly plugs into your marketing technology and data analytics stacks. Access a large and growing marketplace of second-party data including, but not limited to:

Demographic Data

Unlock rich demographic and psychographic data enabling you to better understand your consumers and drive greater personalization at scale.

Contextual Data

Draw on the full picture of web behavioral data for insights about who your potential customers are—including what they do, where they go, and what they buy.

TV Data

Get user-level advertising exposure data, at last, across linear TV, video-on-demand, connected TV, and over-the-top TV environments, all in one place.

Mobile Data

Tap into consumer-level mobile shopper insights to gain a better understanding of trending habits and brand propensity.

Location Data

Understand consumer intent and media performance clustered around physical locations better with access to rich, granular geolocation signals.