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Identity Data Management Platform (IDMP)

With a single persistent view of identity, organizations can create a deeper understanding of their customers, synthesize smarter cross-channel experiences, and accurately predict and refine marketing performance.

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Data Science Development Kit (DSDK)

Direct access to raw event level data from both online and offline signals delivered in a flexible, portable data science environment, to make it work harder for your organization.

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Data Onboarding

Trust your customer data to the most precise, scalable, secure, and privacy-friendly data onboarding solution in market.

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Omnichannel Remarketing

Reach non-converting consumers who have shown intent to purchase—but have not yet converted—at every point of their online and offline interactions.

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Real Time Website Personalization

Target audiences better, based on real-world behaviors, incorporating over 15,000 consumer attributes tied to accurate identities.

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Neustar Identity DMP Named Leading Strong Performer in Forrester Wave™

In the most recent Forrester Wave™: Data Management Platforms, Q2 2019, Neustar Identity Data Management Platform (Identity DMP) was cited as a leading option for those who need "strong data connectivity capabilities layered with advanced performance marketing analytics across audiences."

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The Fatal Flaws with DMPs

Is Your DMP targeting cookies and devices or people? Listen in as Susan Bidel, Forrester Senior Analyst and John Baronello, AllState talk with Julie Fleischer about using identity to solve problems created by traditional DMPs.

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Client Success

CBR + Segmentation and Planning

Better segmentation means a faster-flowing pipeline. See how CBR increased conversions “by multiples of ten.”

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Find out how Neustar can help you succeed in the connected world.

Contact Us Give us a call 1-855-898-0036