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Better customer experience starts with smarter segmentation. Serve your most valuable audiences addressably, based on their propensity to buy and place in their journey, even across channels and walled gardens.
With a single persistent view of identity, organizations can create a deeper understanding of their customers, synthesize smarter cross-channel experiences, and accurately predict and refine marketing performance.
Direct access to raw event level data from both online and offline signals delivered in a flexible, portable data science environment, to make it work harder for your organization.
Trust your customer data to the most precise, scalable, secure, and privacy-friendly data onboarding solution in market.
Reach non-converting consumers who have shown intent to purchase—but have not yet converted—at every point of their online and offline interactions.
Target audiences better, based on real-world behaviors, incorporating over 15,000 consumer attributes tied to accurate identities.
Built upon a strong data infrastructure, access to unique data assets, and privacy-friendly approach to data management, Neustar’s Unified Marketing Analytics is recognized as a leading solution by The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020 report.
In the most recent Forrester Wave™: Data Management Platforms, Q2 2019, Neustar Identity Data Management Platform (Identity DMP) was cited as a leading option for those who need "strong data connectivity capabilities layered with advanced performance marketing analytics across audiences."
Is Your DMP targeting cookies and devices or people? Listen in as Susan Bidel, Forrester Senior Analyst and John Baronello, AllState talk with Julie Fleischer about using identity to solve problems created by traditional DMPs.
Better segmentation means a faster-flowing pipeline. See how CBR increased conversions “by multiples of ten.”