Unique access to privileged data across leading partners, including Facebook, Google, Snap, Twitter, Amazon and Pinterest. That data is then integrated — in a privacy-compliant way — into our marketing solutions, giving you a full picture of your customers.
Audience-first framework analyzes impact at audience, media, and creative level to measure marketing’s true impact. Quantify which marketing works, which doesn’t work, and who is most responsive to media.
Unified solution guiding top-down, bottoms-up decisions with one model, so you have one answer and a single source of truth.
Simple-to-use user interface for planning and reporting, plus over 100 global advisory services professionals that help your organization turn sophisticated measurement capabilities from a science project to a true enterprise capability.
Neustar Unified Measurement solution is called a leading option for brands that want a "deep customer-level marketing performance measurement solution packaged in a powerhouse analytics tool."
In today's demanding, and ever-changing, omnichannel marketing world, meaningful customer experiences are a given. Still, many brand marketers lack the measurement plan to help them achieve their goals. Neustar VP of Market Strategy, Marc Vermut, lays out why a unified analytics approach makes the difference and the four steps to take to get there in this Adweek-featured article post.
Marketing analytic acumen must become a requisite for all marketing talent. It is no longer good enough to rely solely on a marketing analytics function to own measurement, says Neustar VP of Marketing Julie Fleischer for Adage.
Multi-touch attribution has been a valuable tool for marketers in properly evaluating the customer journey to a purchase. But it’s not without its shortcomings. Neustar has a new solution.
By using Neustar's advanced multi-touch attribution solution to see how their Pinterest ads are performing, retailers can accurately measure KPIs and so much more.
Neustar commissioned Forrester Research to share its insights into UMIA though a Q&A with Tina Moffett, senior analyst.
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