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Unique access to privileged data across leading partners, including Facebook, Google, Snap, Twitter, Amazon and Pinterest. That data is then integrated — in a privacy-compliant way — into our marketing solutions, giving you a full picture of your customers.


Audience-first framework analyzes impact at audience, media, and creative level to measure marketing’s true impact. Quantify which marketing works, which doesn’t work, and who is most responsive to media.


Unified solution guiding top-down, bottoms-up decisions with one model, so you have one answer and a single source of truth.


Simple-to-use user interface for planning and reporting, plus over 100 global advisory services professionals that help your organization turn sophisticated measurement capabilities from a science project to a true enterprise capability.


Forrester Wave

Neustar Named a Leader in the Forrester Wave for Marketing Measurement and Optimization Solutions (MMOS), Q1 2020

Neustar Unified Measurement solution is called a leading option for brands that want a "deep customer-level marketing performance measurement solution packaged in a powerhouse analytics tool."

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What Is Unified Marketing Measurement

Learn what Unified Measurement is and how it enables brands like Home Depot to measure marketing’s impact on short- and long-term investments

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The Marketer's Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

Marketing analytic acumen must become a requisite for all marketing talent. It is no longer good enough to rely solely on a marketing analytics function to own measurement, says Neustar VP of Marketing Julie Fleischer for Adage.

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