Effective December 1, 2021, Neustar, Inc. is a TransUnion company and Neustar Security™ Services is a Golden Gate Capital and GIC portfolio company. Click here for more.
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Understand and Influence Your Customers to Improve Conversions

With a complete picture of your customers activities (online and offline) and analytic tools to connect data across marketing channels you can better market to your different customers.

Know How Customers Connect and What Makes Them Respond

See which channels customers use along with the digital, offline, and other factors that influence their purchase decisions.

Analyze and Adjust in Real Time

Instantly discover how each of your channels are performing. Get recommendations on more efficient marketing tactics, so you can influence your customers with the right channel, at the right time—including right away.

Jump-Start ROI

With the insights to analyze and make changes throughout your marketing mix—all in real time—you’ll show a better return on spend.

 

 

Neustar Optimizer™

The Neustar Optimizer closed-loop marketing optimization and consumer insights platform is designed to deliver real-time analytics and improved ROI across the marketing mix.

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ROI Tool

This Investment Could Save You Millions. Find Out How Much.

The power of improving your marketing effectiveness can't be overstated. But it can be quantified. Get your customized estimate of the economic impact of investing in Neustar Unified Analytics.

Calculate Your ROI

Forrester Wave

Neustar Named a Leader in the Forrester Wave for Marketing Measurement and Optimization Solutions (MMOS), Q1 2020

Neustar Unified Measurement solution is called a leading option for brands that want a "deep customer-level marketing performance measurement solution packaged in a powerhouse analytics tool."

Download Report

 
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Product Resources

Understanding Multi-Channel Attribution Modeling

Gain a better grasp of the math behind game-changing marketing attribution.

Get the Free Guide

 
 
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Taking MTA to a New Level

Multi-touch attribution has been a valuable tool for marketers in properly evaluating the customer journey to a purchase. But it’s not without its shortcomings. Neustar has a new solution.

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Retailers Discover the Value of Pinterest Using MTA

By using Neustar's advanced multi-touch attribution solution to see how their Pinterest ads are performing, retailers can accurately measure KPIs and so much more.

Read Case Study

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Forrester Q&A: Unified Marketing Impact Analytics

Neustar commissioned Forrester Research to share its insights into UMIA though a Q&A with Tina Moffett, senior analyst.

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Learn How Your Company Can Benefit from the Power of Trusted Connections.

Contact Us Give us a call 1-855-898-0036