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Understanding Multi-Channel Attribution Modeling
Gain a better grasp of the math behind game-changing marketing attribution.
With a complete picture of your customers activities (online and offline) and analytic tools to connect data across marketing channels you can better market to your different customers.
See which channels customers use along with the digital, offline, and other factors that influence their purchase decisions.
Instantly discover how each of your channels are performing. Get recommendations on more efficient marketing tactics, so you can influence your customers with the right channel, at the right time—including right away.
With the insights to analyze and make changes throughout your marketing mix—all in real time—you’ll show a better return on spend.
Gain a better grasp of the math behind game-changing marketing attribution.
Discover how this prestigious brand uses advanced analytics for more customer-focused marketing.
Multi-touch attribution has been a valuable tool for marketers in properly evaluating the customer journey to a purchase. But it’s not without its shortcomings. Neustar has a new solution.
By using Neustar's advanced multi-touch attribution solution to see how their Pinterest ads are performing, retailers can accurately measure KPIs and so much more.
Neustar commissioned Forrester Research to share its insights into UMIA though a Q&A with Tina Moffett, senior analyst.
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