See the Whole Picture

Through a single lens, get a 360-degree view of your online and offline marketing. Aggregate multiple views into one clear picture. Plan and analyze across channels.

Plan Confidently

Plan, budget, and invest faster and easier than ever. Achieve a more agile process and easily make adjustments if budgets go up or down.

Understand the Impact of Changes

Gain predictive insights to see how changes to your plan will impact business results. Connect your online and offline marketing to predict and improve moving forward.

Make Marketing Accountable

Quantify results to link your marketing investments to financial performance. Quickly see how to improve both short- and long-term results by changing your marketing mix. Align marketing with company financial goals.


Neustar Optimizer™

The Neustar Optimizer closed-loop marketing optimization and consumer insights platform is designed to deliver real-time analytics and improved ROI across the marketing mix.

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ROI Tool

This Investment Could Save You Millions. Find Out How Much.

The power of improving your marketing effectiveness can't be overstated. But it can be quantified. Get your customized estimate of the economic impact of investing in Neustar Unified Analytics.

Calculate Your ROI

Forrester Wave

Neustar Named a Leader in the Forrester Wave for Marketing Measurement and Optimization Solutions (MMOS), Q1 2020

Neustar Unified Measurement solution is called a leading option for brands that want a "deep customer-level marketing performance measurement solution packaged in a powerhouse analytics tool."

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Client Success

How SAS Transformed into a High-Flying Analytics Powerhouse

Learn how Neustar partnered with SAS to get its proprietary Marketing Mix Modeling (MMM) solution up and running.

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Product Resources

The Vital Role of Marketing Analytics

A blend of art and science, it’s the foundation for how modern marketers learn how their campaigns perform.

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Client Success

John Lewis + Neustar Marketshare

Learn how John Lewis optimized their marketing spend to create winning campaigns.

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Executive Views

Roger Adams, CMO, USAA

The top marketing executive at this leading insurer examines how to create a culture of analytics.


Learn How Your Company Can Benefit from the Power of Trusted Connections.

Contact Us Give us a call 1-855-898-0036