The digital age, and the concomitant rise of big data, is forcing the world of marketing to mature and prove its worth. We rely on Neustar Marketshare to deeply understand the impact of our marketing. Their analytics gives power to me and my team; helping us make more informed – and mature – decisions.
Benjamin Braun, Marketing Director, AudiNeustar Unified Measurement solution is called a leading option for brands that want a "deep customer-level marketing performance measurement solution packaged in a powerhouse analytics tool."
Forrester—in partnership with the ANA and Neustar—surveyed 150 brands to better understand the role a mature analytics culture plays in driving business success. The results were stunning.
"Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture."
Learn what exactly Unified Measurement is and how this integrated, advanced analytics solution can validate marketing investment decisions and give you a crucial understanding of how marketing drives incremental sales.
Prove marketing’s impact to your organization’s decision-makers: download this customizable data storytelling template to get started creating clearer, more compelling presentations grounded in analytics and insights.
Learn the change management strategies that were essential to effective integration and adoption of these two powerful, and powerfully different, analytics solutions.
The Neustar MarketShare multi-touch attribution (MTA) model, powered by OneID, connects online and offline data that gives marketers a full picture of their customers across channels, enabling them to better measure and optimize campaigns in real time.
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Neustar powers advanced attribution solution to prove value of advertising on Pinterest.
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Neustar’s authoritative identity powers data onboarding and audience activation.
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This people-based measurement partnership will help marketers better understand the effectiveness of their digital campaigns and drive greater returns from their marketing investments.
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