We deliver a complete, unified picture of key drivers and performance across all touchpoints, both online and offline, to understand and optimize your integrated marketing campaigns.
Integrate the strategic cross-channel marketing analytics of MMM with the real time, user-level insights of MTA
Gain insights to strategically plan and allocate omnichannel marketing investments
Analyze and optimize tactics, including when and where consumers were exposed to ads across their customer journey.
Quantify the true impact of TV advertising across the entire customer journey
The digital age, and the concomitant rise of big data, is forcing the world of marketing to mature and prove its worth. We rely on Neustar to deeply understand the impact of our marketing. Their analytics gives power to me and my team; helping us make more informed – and mature – decisions.Benjamin Braun, Marketing Director, Audi