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Understand and Control the Full Impact of Your Marketing Spend

Unified Marketing Analytics

Drive Marketing Accountability with Smarter Investment Decisions

Marketing Mix Modeling

Optimize Marketing Decisions Across the Customer Journey

Multi-Touch Attribution

Increase Visibility of Attribution Matches Across Both Online and Offline Sales Channels

Facebook Measurement

Quantify the True Impact of TV Advertising Across the Entire Customer Journey

TV Analytics


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The digital age, and the concomitant rise of big data, is forcing the world of marketing to mature and prove its worth. We rely on Neustar Marketshare to deeply understand the impact of our marketing. Their analytics gives power to me and my team; helping us make more informed – and mature – decisions.

Benjamin Braun, Marketing Director, Audi
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Forrester Study Reveals Secret of Top-Performing Brands

Forrester—in partnership with the ANA and Neustar-partnered Data Analytics Center (DAC)—surveyed 150 brands to better understand the role a mature analytics culture plays in driving business success. The results were stunning.

"Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture."

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Forrester Wave

Neustar MarketShare Named the Leading Strong Performer in Forrester Wave

Neustar received top scores in categories that matter most to marketers i n the most recent Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018: Data Quality and Management, Methodology, Technology Platform, Partner Ecosystem, Market Presence and received high marks for being the only MMOS with identity at its core.

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Free Tool

How Does Your Marketing Spend Measure Up?

The Neustar MarketShare SpendCheck Snapshot tool uses our proprietary data to measure your marketing spend against industry standards, and provides you with analysis and recommendations on improving your ROI that you can share with your team.

Calculate Your Budget Now


Product Resource

Are You Asking the Right Questions About Your Advertising?

The Neustar MarketShare multi-touch attribution (MTA) model, powered by OneID, connects online and offline data that gives marketers a full picture of their customers across channels, enabling them to better measure and optimize campaigns in real time.

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Case Study

USAA Gains Analytic Harmony from MMM (Media Mixed Marketing) + A/B Testing Integration

Learn the change management strategies that were essential to effective integration and adoption of these two powerful, and powerfully different, analytics solutions.

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Neustar in the News

The Marketer's Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

Marketing analytic acumen must become a requisite for all marketing talent. It is no longer good enough to rely solely on a marketing analytics function to own measurement, says Neustar VP of Marketing Julie Fleischer for Adage.

Read the Article

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Find out how Neustar can help you succeed in the connected world.

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