We deliver a complete, unified picture of key drivers and performance across all touchpoints, both online and offline, to understand and optimize your integrated marketing campaigns.
Integrate the strategic cross-channel marketing analytics of MMM with the real time, user-level insights of MTA
Gain insights to strategically plan and allocate omnichannel marketing investments
Analyze and optimize tactics, including when and where consumers were exposed to ads across their customer journey.
Boost visibility into your investment, across all online and offline channels
Quantify the true impact of TV advertising across the entire customer journey
Brands that invest in Unified Analytics may see a lift to the tune of 458% ROI and $189M in incremental revenue, according to this new Forrester Consulting TEI™ Study.
The digital age, and the concomitant rise of big data, is forcing the world of marketing to mature and prove its worth. We rely on Neustar to deeply understand the impact of our marketing. Their analytics gives power to me and my team; helping us make more informed – and mature – decisions.
Benjamin Braun, Marketing Director, Audi
Neustar Unified Analytics™ is the first solution to truly integrate Marketing Mix Modeling and Multi-Touch Attribution to provide the cross-channel and user-level analytics brands need to effectively optimize their marketing investments in a privacy-first world.
Neustar Unified Measurement solution is called a leading option for brands that want a "deep customer-level marketing performance measurement solution packaged in a powerhouse analytics tool."
It’s a real challenge for financial services organizations to attract and retain customers, make more informed decisions and measure ROI. But it’s definitely possible.
Get the 3-step process that will unlock the secrets to becoming a more agile marketer.
Now’s the time to invest in the right solutions to optimize and prove the ROI of your marketing.
Create a Sustainable Marketing Ecosystem through Identity-Powered Media and Measurement
This people-based measurement partnership will help marketers better understand the effectiveness of their digital campaigns and drive greater returns from their marketing investments.
