Why Brands Like The Home Depot are Using Unified Marketing Measurement
Learn what exactly Unified Measurement is and how this integrated, advanced analytics solution can validate marketing investment decisions and give you a crucial understanding of how marketing drives incremental sales.
Forrester Study Reveals Secret of Top-Performing Brands
Forrester—in partnership with the ANA and Neustar-partnered Data Analytics Center (DAC)—surveyed 150 brands to better understand the role a mature analytics culture plays in driving business success. The results were stunning.
"Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture."
Neustar MarketShare Named the Leading Strong Performer in Forrester Wave
Neustar received top scores in categories that matter most to marketers i n the most recent Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018: Data Quality and Management, Methodology, Technology Platform, Partner Ecosystem, Market Presence and received high marks for being the only MMOS with identity at its core.
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Data Storytelling That Will Wow the C-Suite
Prove marketing’s impact to your organization’s decision-makers: download this customizable data storytelling template to get started creating clearer, more compelling presentations grounded in analytics and insights.
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USAA Gains Analytic Harmony from MMM (Media Mixed Marketing) + A/B Testing Integration
Learn the change management strategies that were essential to effective integration and adoption of these two powerful, and powerfully different, analytics solutions.
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Are You Asking the Right Questions About Your Advertising?
The Neustar MarketShare multi-touch attribution (MTA) model, powered by OneID, connects online and offline data that gives marketers a full picture of their customers across channels, enabling them to better measure and optimize campaigns in real time.