Forrester Study Reveals Secret of Top-Performing Brands
Forrester—in partnership with the ANA and Neustar-partnered Data Analytics Center (DAC)—surveyed 150 brands to better understand the role a mature analytics culture plays in driving business success. The results were stunning.
"Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture."
Neustar MarketShare Named the Leading Strong Performer in Forrester Wave
Neustar received top scores in categories that matter most to marketers i n the most recent Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018: Data Quality and Management, Methodology, Technology Platform, Partner Ecosystem, Market Presence and received high marks for being the only MMOS with identity at its core.
How Does Your Marketing Spend Measure Up?
The Neustar MarketShare SpendCheck Snapshot tool uses our proprietary data to measure your marketing spend against industry standards, and provides you with analysis and recommendations on improving your ROI that you can share with your team.
Calculate Your Budget Now
Are You Asking the Right Questions About Your Advertising?
The Neustar MarketShare multi-touch attribution (MTA) model, powered by OneID, connects online and offline data that gives marketers a full picture of their customers across channels, enabling them to better measure and optimize campaigns in real time.
USAA Gains Analytic Harmony from MMM (Media Mixed Marketing) + A/B Testing Integration
Learn the change management strategies that were essential to effective integration and adoption of these two powerful, and powerfully different, analytics solutions.
Read Case Study
Neustar in the News
The Marketer's Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?
Marketing analytic acumen must become a requisite for all marketing talent. It is no longer good enough to rely solely on a marketing analytics function to own measurement, says Neustar VP of Marketing Julie Fleischer for Adage.
Read the Article