Why the End of the Cookie Will Usher in a Great New Era For Marketing
Google's announcement means that the adtech ecosystem has been split into two factions: those who have offline identity (PII) and ...
Here’s What’s Keeping Marketers From Mastering Customer Identity
Regardless of what form of sophisticated identity resolution techniques brands tap into to improve their customer-centric marketing, they won’t get ...
How to Tell Insights-Driven Stories That Prove Marketing Impact to Your C-Suite
Today’s marketers face many challenges communicating with the C-suite. None are more vexing than proving marketing’s impact on financial outcomes.
Flipping the Script on Identity Resolution
Many marketers wrestle with two approaches to identity resolution: deterministic and probabilistic. More often than not, both get mischaracterized.
GDPR-Era Privacy Laws Demand a New Approach to Identity
Privacy legislation such as GDPR no doubt throws a wrench into identity resolution because it limits your ability to collect ...