"Marketing" Articles

GDPR: Don’t Let a Good Data Crisis Go to Waste

Steven Silvers
by Steven Silvers June 1st, 2018
GDPR: Don’t Let a Good Data Crisis Go to Waste

With the implementation of GDPR, brands are going to be left searching for customer insights. But with change comes opportunity. Brands now have the chance to truly rework how they gather data in order to have more meaningful connections with their true customers. Read Full Article

The New Age of TV: A Cheat Sheet for Marketers

Michael Greenberg
by Michael Greenberg May 31st, 2018
The New Age of TV: A Cheat Sheet for Marketers

TV advertising is going through a major transition. Technology and data are giving marketers new tools to target consumers like never before. To help you stay current with the lingo, here’s a handy guide you can use the next time you hear a TV marketing and measurement term for the first time. Read Full Article

Use Data Like an Omnichannel Marketer to Succeed as an Omnichannel Retailer

Marc Vermut
by Marc Vermut May 29th, 2018
Use Data Like an Omnichannel Marketer to Succeed as an Omnichannel Retailer

The customer journey has changed. To ensure you are engaging with your high-value customers, it takes an all-encompassing marketing effort that goes across all your online and offline channels. Here are 7 steps your organization can take to hit all the right notes. Read Full Article

Is Your Marketing Measurement Giving You Mixed Messaging?

Mike Finnerty
by Mike Finnerty May 24th, 2018
Is Your Marketing Measurement Giving You Mixed Messaging?

Learn how to get past having a disjointed view of the customer by using a unified analytics approach that leverages advanced identity resolution. It’s the best way to ensure your people-based marketing is actually reaching the right people. Read Full Article

Is Your Data Giving You a Clear Customer Picture?

Mike Finnerty
by Mike Finnerty May 16th, 2018
Is Your Data Giving You a Clear Customer Picture?

For customer-obsessed brands to overachieve, they need to take a hard look at the quality of their data. Cross-channel engagement is key across campaigns, but pulling it all together to get a full picture of the customer is what sets apart the winners from the also-rans. Read Full Article