"Marketing" Articles

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Marketing Labels to Boost Data Transparency

Devon DeBlasio
by Devon DeBlasio December 4th, 2018
Marketing Labels to Boost Data Transparency

Neustar has teamed with leading marketer groups, as well as other data providers, to develop third-party labeling standards to help marketers get a clearer understanding of the data they’re buying. Read Full Article

Deterministic vs. Probabilistic: A Case of Mistaken Identity

Michael  Schoen
by Michael Schoen December 3rd, 2018
Deterministic vs. Probabilistic: A Case of Mistaken Identity

It’s time to start looking at explicit and implicit signals to get an accurate identity picture of your customers that not just a cookie, a mobile device ID or an email address. Read Full Article

How to Figure Out Identity Resolution Once and for All

Michael  Schoen
by Michael Schoen November 26th, 2018
How to Figure Out Identity Resolution Once and for All

Understanding the difference between deterministic and probabilistic data is key to truly knowing who your customers are. But those terms express value judgments and marketers should think of them as explicit and implicit data instead. Read Full Article

Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

Marc Vermut
by Marc Vermut November 1st, 2018
Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

To effectively target and reach millennial shoppers, taking an omnichannel approach that connects all your online and offline touchpoints along the customer journey is essential to getting them to purchase in-store. Read Full Article

Announcing the 2018 ANA Genius Award Winners for Data and Analytics Excellence

Jason Masini
by Jason Masini October 26th, 2018
Announcing the 2018 ANA Genius Award Winners for Data and Analytics Excellence

The winners of the 2018 ANA Genius Awards include Cisco Systems, Diageo, Fossil Group, Nationwide and Scotts Miracle-Gro. Each brand had shown outstanding work in the field of marketing data and analytics. Read Full Article