Custom audience targeting driven by consumer data based on individual and household level attributes, lifestyles, and product preferences.
Future-proof your marketing campaigns against the loss of third-party cookies and mobile ad IDs (MAIDs).
Reach your best customers and prospects, for maximum addressability, quality, and scale.
Create a single view of your best customers, powered by Fabrick, Neustar's identity-based customer cloud.
With buyer behavior and brand preference insights, AdAdvisor Propensity Audiences cover every audience segment from automotive buying behaviors to household net worth, beauty and personal care, pets, real estate, education, apparel, and more.
AdAdvisor’s Household Demographics Audiences enable brands to leverage household-based demographic insights to better understand their customers and deliver personalized experiences across devices.
AdAdvisor's Mobile Audience groups focus on deterministic location-based audience targeting. With data across both iPhones and Android devices, marketers can target audiences based on preferred device type, interests, the places they visit, and the events they attend.
AdAdvisor delivers Financial Audience data for your marketing campaigns using two proprietary metrics: The Buying Power Score (BPS) and Net Asset Value (NAV) solutions. Both are based on verified offline data: BPS measures a household’s disposable income while NAV measures a household’s liquid net worth.