Get precision audience targeting and cross-channel insights, inclusive of TV and walled gardens.

Custom audience targeting driven by consumer data based on individual and household level attributes, lifestyles, and product preferences.

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Future-proof your marketing campaigns against the loss of third-party cookies and mobile ad IDs (MAIDs).

  • Match and syndicate custom affinity audiences
  • Leverage thousands of custom audiences based on people, not devices
  • Get the solution built for a privacy-first, post-cookie world
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Reach your best customers and prospects, for maximum addressability, quality, and scale.

  • Deliver more relevant and engaging digital advertising
  • Target based on offline demographics, behaviors & propensities
  • Tap into audiences matched using a wide range of cookieless identifiers
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Create a single view of your best customers, powered by Fabrick, Neustar's identity-based customer cloud.

  • Gain insight into your best customers and prospects
  • Target custom audiences built from over 200 sources of offline data
  • Enhance targeting with continuously updated, identified, analyzed, and verified custom audience data
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Propensity Audiences

With buyer behavior and brand preference insights, AdAdvisor Propensity Audiences cover every audience segment from automotive buying behaviors to household net worth, beauty and personal care, pets, real estate, education, apparel, and more.

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Household Demographics Audiences

AdAdvisor’s Household Demographics Audiences enable brands to leverage household-based demographic insights to better understand their customers and deliver personalized experiences across devices.

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Mobile Audiences

AdAdvisor's Mobile Audience groups focus on deterministic location-based audience targeting. With data across both iPhones and Android devices, marketers can target audiences based on preferred device type, interests, the places they visit, and the events they attend.

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Financial Audiences

AdAdvisor delivers Financial Audience data for your marketing campaigns using two proprietary metrics: The Buying Power Score (BPS) and Net Asset Value (NAV) solutions. Both are based on verified offline data: BPS measures a household’s disposable income while NAV measures a household’s liquid net worth.

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