Nov 7, 2019
Neustar Partners with Tatango
Neustar carrier data strengthens deliverability for text message marketing services
– Nov. 7, 2019 – Neustar®,
Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text message marketing software, to improve the deliverability of their client’s text messages.
Tatango, whose marketing software enables their clients to send mass text messages, powers some of the largest text message marketing campaigns in the United States. Text message deliverability is one of the most critical components to a successful messaging campaign.
“Through careful analysis and our own rigorous testing, Neustar proved to be the gold standard in providing the most accurate real-time data about a consumer’s mobile device,” said John Moody, Chief Technology Officer of Tatango. “Neustar customer identity solutions will, among other things, enable us to dramatically improve the deliverability of our clients’ text messages, making absolutely certain that messages are reaching their intended destination.”
Neustar intelligence solutions help companies like Tatango keep up with ever-changing consumer mobile device information, offering real-time, third-party data continuously corroborated against multiple online, offline, and device sources.
“We love to problem solve for our customers and show them the direct impact that our identity resolution system can have on their customers and their own bottom-line,” said Robert McKay, Neustar Senior Vice President of Customer Identity and Risk solutions. “We’re pleased to help Tatango ensure their SMS offering has the most current consumer-to-phone data with our real time customer intelligence platform that drives improved reach for their valued business-to-consumer (B2C) customers.”
Neustar intelligence solutions elevate the effectiveness of inbound and outbound customer support operations, while also minimizing risk, by ensuring companies know exactly who, when and how to contact a consumer, and who is on the other end of inbound interactions. For more information about Neustar, visit https://www.risk.neustar.
Since 2007, businesses and organizations have used Tatango's best-in-class software to send mass text messages. Made to serve the needs of high-volume senders, Tatango's easy-to-use technology ensures that every client has the features and functionality to fully realize the power of mass text messaging. Tatango is a privately-held corporation based in Seattle, WA, with investments from the Seattle Alliance of Angels. For more information, visit: https://www.tatango.com.
Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in Marketing, Risk, Communications, Security and Registry that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar serves more than 8,000 clients worldwide, including 60 of the Fortune 100. Learn how your company can benefit from the power of trusted connections here: https://www.home.neustar.