In the past few years, there’s been an about-face in retail behavior, as in-person interactions dwindled and the shift to digital channels and e-commerce accelerated rapidly. Those retailers who already had omnichannel strategies that blended physical and online channels experienced gains, and are poised to continue thriving.

However, in our recent Omdia survey, Rebuilding Trust in Calls, 2021, retail service firms reported that many of their legitimate calls were marked as spam, and they experienced a loss of revenue as a result.

By providing your company name, logo, and reason for the call on the mobile display, Branded Call Display (BCD) helps retailers increase answer rates by up to 56%. This leads to reduced costs, improved customer engagement, and reversal of revenue loss. BCD also ensures that calls have not been spoofed through the use of STIR/SHAKEN call authentication.

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Meet The Expert

As part of our Meet the Experts Series, we interviewed Dave Krasinski, Senior Director, Identity and Risk, Retail, about our about how solutions like Branded Call Display (BCD) help retailers protect and promote their brand safely and effectively through the voice channel. Watch the video to learn more.


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