Branded Calls for Healthcare Providers
Improve Patient Outreach with Branded Calling
Today, the demand in healthcare is for a more patient-centric, digitally enabled, on-demand, and seamlessly connected user experience. The increasing reliance on telehealth has reinforced that need, forcing providers to quickly pivot and innovate.
In our recent Omdia survey, Rebuilding Trust in Calls, 2021, close to 80 percent of healthcare respondents said that the phone is the most important channel for reaching patients.
However, they also reported that many of their outbound calls were being mis-tagged as spam, resulting in revenue loss and patient dissatisfaction.
Branded Call Display (BCD) helps healthcare providers increase answer rates by up to 56%, while reducing costs, improving engagement, protecting their brand and reversing revenue loss.
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Survey says!
Here’s what healthcare organizations said:
78%
Indicated the phone as the most important communications channel for reaching patients
67%
Ranked service delivery as their most common type of outbound call, followed by call-backs
55%
Reported that outbound call volume was significantly or slightly higher than a year ago
77%
Said over 10% of calls were mistagged as spam; one-third reported mis-tagging rates of over 30%
55%
Indicated revenue loss of at least 10% as a result of call blocking and tagging
88%
Said they definitely or probably need a branded call display solution
Source: Omdia survey, Rebuilding Trust in Calls, 2021.
