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Customer Q&A: Marketing, Risk, and Communications Solutions

What are the details of the transaction, and when will the deal close?

  • On September 13, TransUnion and Neustar announced a definitive agreement for TransUnion to acquire Neustar’s Marketing, Risk, Communications Solutions, and IPI businesses
  • The TransUnion transaction consideration is for $3.1 billion in cash
  • The transaction is expected to close in late 4Q 2021, and is subject to the satisfaction of customary closing conditions and regulatory review
  • Until the transaction closes, both TransUnion and Neustar will operate business as usual

Why is TransUnion purchasing Neustar? Why is this good for both business?

TransUnion is acquiring Neustar to expand and enhance its core identity capabilities to accelerate growth, building on OneID to enable businesses to target and measure their marketing effectiveness more precisely, and to transact with and engage end-consumers with more confidence.

For Neustar, the acquisition will take our Roadmap for Growth to the next level by:

  • adding breadth of data investments and sources to OneID, including international data
  • bringing together unique data science and technology capabilities across the customer lifecycle that will drive innovative new product offerings,
  • adding new customer relationships and complementary verticals to expand our reach,
  • providing growth opportunities for our employees

The acquisition will create a diverse, high-growth, scalable, and trusted leader in the identity space.

What is TransUnion and what does it do?

TransUnion provides specialized data solutions across industries (financial services, insurance, retail, telco, and government), to help businesses operate, compete, and grow within their vertical.

TransUnion’s mission is twofold:

  • Help organizations better understand consumers in order to make more informed decisions
  • Help consumers be confident that their data identities will result in the opportunities they deserve

More information:

  • Headquarters: Chicago, IL
  • Employees: 8,000+ employees in 30+ countries
  • Revenue: $2.7 billion (FY20)
  • Customers: 65,000+
  • Ownership: Publicly traded, NYSE: [TRU] (IPO 2015)
  • CEO: Chris Cartwright (since 2019)

How does Neustar complement TransUnion and what new capabilities does it bring?

The addition of Neustar’s talent, market expertise, data assets, and solutions will strengthen TransUnion’s market position as a diverse, high-growth and scalable provider of non-credit solutions, which, combined with TransUnion’s strong core credit business and global scale, makes for a dynamic information and insights provider.

Neustar’s OneID identity resolution platform will increase the speed and sophistication of TransUnion’s powerful identity-based solutions, strengthening TransUnion’ solutions across vertical markets in the US and potentially its global markets in the long-term.

The combined company will be well positioned to solve customer and consumer challenges related to identity, leveraging:

  • Powerhouse set of future-forward marketing solutions underpinned by a comprehensive and scaled understanding of identity
  • Enhanced fraud detection and prevention capabilities, using advanced data analytics and online identity behavior insights, to safeguard transactions across a wide range of channels and deliver superior consumer experiences
  • Scaled Communications vertical to serve evolving customer needs

Neustar’s broad customer base and deep client relationships advance TransUnion’s diversification into new markets and verticals and presents significant opportunities for cross-selling and innovation.

Will there be any changes to my service?

  • TransUnion is acquiring Neustar to expand and enhance its core identity capabilities to accelerate growth, building on OneID to enable businesses to target and measure their marketing effectiveness more precisely, and to transact with and engage end-consumers with more confidence
  • The acquisition will create a diverse, high-growth, scalable, and trusted leader in the identity space
  • Until the transaction closes, which we expect will belate in 4Q 2021, both TransUnion and Neustar will continue to operate as business as usual
  • For Neustar customers, there should be no change in customer engagement, service delivery, or support during this period

How does this transaction impact Neustar’s product roadmaps and planned product improvements/ new capabilities?

For Neustar, the TransUnion acquisition will take our Roadmap for Growth to the next level by:

  • adding breadth of data investments and sources to OneID, including international data
  • bringing together unique data science and technological capabilities across the customer lifecycle that will drive innovative new product offerings,
  • adding new customer relationships and complementary verticals to expand our reach,
  • providing growth opportunities for our employees

How does this transaction impact our contracts, SLAs, commercial terms, or quotes for in-flight solutions with Neustar?

  • Until the transaction formally closes, both TransUnion and Neustar will continue to operate business as usual
  • Invoicing/billing, payment processing, and related administrative activities will continue to operate as business as usual
  • Before and after closing, both TransUnion and Neustar will continue to focus on solving complex problems for our customers, delivering significant value and return on investment