Everything You Need to Know About Marketing Analytics
Want to learn more about what marketing analytics like multi-touch attribution (MTA) and marketing mix modeling (MMM) actually do and how brands like yours can benefit from using them? This whitepaper was written just for you.
Learn all about MTA, MMM, and how the Neustar Unified Measurement solution combines the best of both to give your organization the insights necessary to make more informed marketing investment decisions.
Trusted identity is at the core of Neustar's marketing analytics solutions, connecting the online and offline worlds so brands can see the whole picture of how marketing contributed to sales, and how to better allocate your spend in the future.