Selecting the Right Identity Resolution Partner
Forrester, a global leader in research and advisory services, released their latest Now Tech report aimed at helping marketing organizations better understand how to choose the right Identity Resolution vendor.
Identity resolution provides the connective tissue across consumer touchpoints and signals to provide a single, reliable, 360-degree view of your customers. Identity Resolution is a necessity in today's always-on connected world where it is getting harder to identify, verify, and engage with consumers across their journey in an efficient and compelling way.
This Now Tech: Identity Resolution Q3 2018 Report outlines the selection criteria as well as defines the value of identity resolution for your business.
Download the report to understand the value of working with an identity resolution provider and know how to best select the right partner for your business.