Forrester, a global leader in research and advisory services, released their latest Now Tech report aimed at helping marketing organizations better understand how to choose the right Identity Resolution vendor.
Identity resolution provides the connective tissue across consumer touchpoints and signals to provide a single, reliable, 360-degree view of your customers. Identity Resolution is a necessity in today's always-on connected world where it is getting harder to identify, verify, and engage with consumers across their journey in an efficient and compelling way.
This Now Tech: Identity Resolution Q3 2018 Report outlines the selection criteria as well as defines the value of identity resolution for your business.
Download the report to understand the value of working with an identity resolution provider and know how to best select the right partner for your business.
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Announcement
Effective December 1, 2021, Neustar, Inc. ("Neustar") is a TransUnion company. Together with TransUnion, Neustar’s Marketing, Risk, and Communications data-oriented businesses will be enhanced to facilitate global commerce by enabling safer and more personalized online experiences for consumers and businesses.
Neustar’s former security business, Security Services, LLC (“Security Services”), was not a part of the TransUnion acquisition. Effective December 1, 2021, Security Services is officially a Golden Gate Capital and GIC portfolio company (together "Golden Gate Capital"). As a part of Golden Gate Capital, Security Services will continue to accelerate its leadership position in cloud-oriented security solutions.
You may click here to view the official announcement: TransUnion Accelerates Growth of Identity-Based Solutions with Agreement to Acquire Neustar for $3.1 Billion – Neustar and Security Solutions are no longer affiliated companies. For additional information related to Security Solutions information and content within this website, please click here to review our website legal disclosure.
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