IP Reputation: Reducing Online Fraud and Risk

Best Practices for Mitigating Risk in a Rapidly Changing Environment

The pandemic fueled an explosion in ecommerce – the equivalent of 10 years of growth in Q1 2020 alone. Sales are forecast to continue growing.

The surge has created opportunities for fraudsters to do what they do best – scam and steal. Companies are working hard to manage both the new purchasing behavior and the increase in fraud activity, but the tools they use continue to frustrate and alienate customers. There is a better way—with IP risk insights.

Neustar IP Reputation is an authoritative source of risk scoring data for IP addresses, providing critical information on routable IPv4 and IPv6 addresses worldwide. It enables you to assess the risk associated with a device attempting to access your network, corporate resources, or intellectual property, in real time, without requiring any action by the user or entity behind that device.

Your business can gain immediate risk evaluation insights for visitors using IP Reputation data without compromising the user experience in any way.

This white paper describes the information and insight that IP Reputation can provide your business, as well as the data at its foundation. It also details how you can leverage it to support your efforts in the following areas:

  1. Registration and Authentication Fraud Prevention
  2. Online Transaction Fraud Prevention
  3. Active Threat Prevention
  4. Click Fraud and Ad Fraud Prevention

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