TV commercials are still the principal means of reaching voters with political messages, but digital channels are becoming a critical part of campaigns. To assess the extent of the shift to digital and get a better understanding of other trends affecting strategies and ad spending for campaigns, eMarketer interviewed four experts on data and political advertising to answer these questions:
- What role is data playing in this year’s election?
- How do you think TV advertising will evolve?
- In what ways has mobile become a key channel during this election?
Get the Marketers’ Roundtable report and find out what the experts are saying about the future of political advertising.