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Overcoming the Impacts of Robocalling and Improving Call Experiences

State of the market and how to solve the challenges by Juniper Research

Voice channels, including phone calls, are a necessary part of omnichannel communication strategies. When used effectively by brands and enterprises, voice channels can help foster a positive brand reputation, build consumer confidence, and increase the likelihood of repeat customers.

However, negative call experiences from illegal and unwanted robocalling can have a detrimental impact on brands and their customers, including:

  • Reduced contact rates
  • Consumer complaints
  • Damage to brand reputation
  • Damage to consumer confidence
  • Wasted time on illegal robocalling
  • Vulnerability to further fraudulent activities

In this whitepaper, Juniper Research explores the benefits of call experience management solutions and how these solutions can enable greater authentication and trust amongst consumers, maximizing the value proposition for all stakeholders – including brands, carriers, and customers.

According to Juniper Research, “a failure to adopt trusted calling solutions leaves enterprises and network carriers vulnerable to the constantly evolving tactics of fraudulent players. This vulnerability can result in operational inefficiency and customer attrition, ultimately impacting company revenue and brand reputation.”

Download this whitepaper to learn best practices across all stakeholders to collaboratively stamp out the presence of robocalling in the telecommunications ecosystem.

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