A revolution is underway: Marketers are moving beyond multi-channel to engage their customers and prospects across every touch point with personalized interactions driven by data and real-time predictive analytics.
To gauge progress, Neustar and Multichannel Merchant surveyed more than 350 marketing and brand executives on trends, best practices, challenges and opportunities – and analyzed the results in a comprehensive report that includes:
- The extent of omnichannel strategies – and the results marketers expect
- The consumer data marketers value most, and the touch points they consider critical
- A comprehensive review of spending, revenues and attribution practices