White paper

Five Reasons to Brand Your Calls: Public Health

Branded Call Display Helps Government Agencies Deliver on Their Mission

Government agencies rely on the phone to deliver services that consumers need, such as vaccine outreach, administering Medicaid services, and facilitating applications for government benefits. Yet the rise in robocalls and phone scams has eroded trust in the phone; in 2020, the FTC received over 2.2 million reports of fraud, with consumers losing an estimated $3.3 billion.

Because of the lack of trust in the phone, consumers won’t pick up if they don’t know who’s calling – and if government agencies are unable to reach consumers, they can’t achieve their missions. Like enterprises, the government must take measures to protect their brand so they can leverage the phone channel successfully and let consumers know it’s ok to answer.

Fortunately, there are tools and strategies that will help rebuild trust in the phone. In this eBook, we explain how Branded Call Display (BCD) allows government agencies to:

  • Add context to the mobile phone display (including logo, location, reason for the call, and more), allowing them to reach consumers
  • Improve their phone experience
  • Restore trust, and
  • Deliver on their mission

“Agencies should continually improve their understanding of their customers, reduce administrative hurdles and paperwork burdens to minimize 'time taxes,' enhance transparency, create greater efficiencies across Government, and redesign compliance-oriented processes to improve customer experience and more directly meet the needs of the people of the United States.”

– The White House

Source: Executive Order on Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government | The White House

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