Cracking Down on Password Sharing?
IP Intelligence and Human Insight Can Help
If you provide subscription-based content, password sharing can be a significant cause of lost revenue.
The pandemic fueled a significant increase in viewership for streaming and over-the-top (OTT) providers, and a similar increase in the number of viewers who are not paid subscribers. In early 2021, nearly 40% of US consumers reported using a password that didn’t belong to them – costing providers an estimated US$25B in annual losses.
In this special report, you’ll discover 5 industry-leading, best practices for using UltraGeoPoint decisioning data, analytics, and human insight to address password sharing in a way that achieves both regulatory compliance and customer retention.