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Cracking Down on Password Sharing?

IP Intelligence and Human Insight Can Help

If you provide subscription-based content, password sharing can be a significant cause of lost revenue.

The pandemic fueled a significant increase in viewership for streaming and over-the-top (OTT) providers, and a similar increase in the number of viewers who are not paid subscribers. In early 2021, nearly 40% of US consumers reported using a password that didn’t belong to them – costing providers an estimated US$25B in annual losses.

In this special report, you’ll discover 5 industry-leading, best practices for using UltraGeoPoint decisioning data, analytics, and human insight to address password sharing in a way that achieves both regulatory compliance and customer retention.

 
 
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