CMOs Agree: Investment in Marketing Performance Measurement Drives Results
Marketers Using Effective Measurement and Analytics Solutions See 7.5% Better Bottom-Line Results Than Those Who Don’t
A recent Forbes CMO Practice and Neustar study of 800 marketing executives revealed some surprising insights. The research makes a strong case that investment in measurement solutions is key to boosting marketing growth and performance.
Download the full report to find out:
The correlation between measurement solutions, growth and performance
Which resources marketers rely on most to support measurement efforts
Key insights that can inform smarter marketing investment decisions
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