Caller ID may be an afterthought for many communications service providers (CSPs) and over-the-top (OTT) players. But the reality is that 100 percent of subscribers—both business and residential—view it as valuable.
We believe that makes it an opportunity.
This ebook, What’s in a Calling Name?, explains how you can tap that opportunity by using enhanced caller ID to power beyond the limitations of 15 characters. In this ebook, you’ll learn how to:
- Improve subscriber experiences with better, more complete information
- Mitigate security problems such as phone number spoofing
- Support new calling formats such as SMS, video, and audio-conferencing
See how enhanced caller ID will help your business differentiate services and gain new revenue opportunities.