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Whitepaper

Building Confidence in Geolocation Data

An Inside Look at Confidence Factors – and How They Add Value

It’s a fact: Making geographic determinations for IP addresses is an inexact science. There is no absolute “truth set” for the geographic location of IP addresses.

That’s why businesses that use geolocation data in critical applications need a measure of confidence for every geographic determination.

In this white paper, you will learn how IP GeoPoint Confidence Factors provide a measure of certainty about the assigned location of an online device, and how they are developed for each geographic data point for a given IP.

Find out why Confidence Factors are the next best thing to 100% accuracy in IP geolocation data.

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