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Whitepaper

Building Confidence in Geolocation Data

An Inside Look at Confidence Factors – and How They Add Value

It’s a fact: Making geographic determinations for IP addresses without invasive or opt-in methods is an inexact science. There is no absolute “truth set” for the geographic location of IP addresses.

That’s why businesses that use geolocation data in critical applications need a measure of confidence for every geographic determination.

In this white paper, you will learn how UltraGeoPoint Confidence Factors provide a measure of certainty about the assigned location of an online device, and how they are developed for each geographic data point for a given IP.

Find out why Confidence Factors are the next best thing to 100% accuracy in IP geolocation data.

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