The 7 Keys to a Privacy-Dominant Advertising Future
The Clean Room Compendium Vol 1
75% of the world's population will be covered under modern privacy regulations by the end of 2024, and more and more US states are enacting their own regulatory frameworks, according to Gartner. Because consumers are demanding greater data transparency, will marketers be able to rely on the robust data necessary for productive insights and targeted outreach?
Read our new resource guide “The Clean Room Compendium Vol 1” and learn about a technology solution designed to help marketers stay ahead of the curve in data strategy and analytics: The Clean Room Environment. There's been a great deal of talk about clean rooms lately, but just what are they? How can you use them? How do you separate hype from truth when considering their implementation?
Download the guide to learn:
- The difference between clean rooms and your current technology
- Use cases for data clean rooms
- How to select the right clean room for your needs
- Privacy considerations when evaluating clean rooms, and more
“A data clean room isn't just another martech app. It's a whole new working environment. It makes little sense to invest in a solution that safeguards privacy at one point in your marketing ecosystem, but leaves other parts of that ecosystem vulnerable by forcing you to share PII-based data with partners to resolve identity, or to activate your campaigns. Integration is key.”Michael Schoen, EVP Marketing Solutions, Neustar, a TransUnion company