5 Pharma Marketing Best Practices for the Consumer Privacy Age
Consumer privacy regulations and patient privacy rights pose a huge challenge for pharma marketing professionals. As a result, many brands have erred on the side of caution and kept away from some of the MarTech solutions that have helped other industries achieve gains in marketing performance in recent years. That's a missed opportunity. After all, by investing in the right combination of technology and measurement partners, pharma marketing leaders have the potential to deliver effective outcomes—without compromising when it comes to patients’ rights or regulatory compliance.
Get your copy of this powerful new eBook from Neustar and Biopharma Drive, "Pharma Marketing: How to Embrace Consumer Data and Connect the Dots on the Path to Treatment," to learn about the 5 steps your brand can take now to catch up to other industries and futureproof your pharma marketing once and for all.
Inside this eBook, you'll find insights about how to:
- Address the key market forces at play today within pharma marketing
- Identify the right audiences and target them effectively, using privacy-friendly safeguards
- Embrace the compliant, responsible use of person-level data to understand the full impact of your marketing efforts on your most important outcomes
- Stay steps ahead of the competition, changing consumer behavior, and privacy regulations