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On-Demand Webinar

These are the Best Marketing Measurement Tools for Growth

What lessons can marketers take away from the extreme disruption of 2020 to help prepare for 2021 and beyond? One thing is certain: the right marketing measurement tools are crucial to your success.

Watch the on-demand, Ad Age Publisher's Panel, The Right Measurement Tools to Justify Marketing Spend—and Future-Proof Your Business Success to get access to insider insights from leading experts and:

  • Discover the right marketing measurement tools to maximize your investment
  • Find out how to best position TV—including linear, time-shifted, and OTT—into your overall media mix
  • Understand how walled gardens, which now account for about 75% of all digital ad spend in the US, fit into the new media paradigm

Featured Speakers

  • Josh Golden, Ad Age president and publisher
  • Beth Rockwood, WarnerMedia SVP of ad sales research
  • Allyson Dietz, Neustar product marketing director
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