Revisiting Contextual Targeting: How to Reach Your Intended Audience in the New Contextual
Is your data causing chaos?
Ongoing disruptions within the advertising industry are making it harder for marketers to reach your target audience in an authentic way. One solution that's rising from the ashes? Savvy brands are turning to contextual targeting to reach their intended customers in the moments and channels where it matters the most and drive brand growth.
For more on why contextual is making a comeback and how to leverage both contextual targeting and identity to effectively reach your desired consumers, check out our can't-miss ANA Digital and Social Media Conference session "Is Contextual Targeting the Phoenix of the Ad Industry?"
This recorded presentation is now available to watch on demand. Fill out the form here to find out how contextual targeting can deliver growth for your brand.
- Steve Silvers, SVP of product at Neustar