Restoring Trust to the Phone
An Executive Broadcast with AT&T and Neustar
In today’s challenging and often remote environment, the phone is a critical communications channel. However, robocalling and call spoofing are damaging the reputation of that channel; 88 percent of business calls to consumers go unanswered because they don’t trust who’s on the other end of the line.
In this on-demand video from the Network Media Group, industry executives Linda Vandeloop (AT&T) and James Garvert (Neustar, Inc.) discuss updates on STIR/SHAKEN and the critical steps carriers should take to restore trust to the phone, including:
- Vetting services
- Robocall mitigation
- Branded call display
Watch the video to learn how the industry is combating robocalls.
- Linda Vandeloop, AVP External Affairs/Regulatory, AT&T
- James Garvert, SVP and General Manager, Caller Identity, Neustar, Inc.