If this year is like the last few, you might get your holiday wish: record-breaking website traffic and resulting sales. Of course, all those shoppers will push your e–commerce capabilities to their limits, so you need to find web performance issues and fix them—now, not later.
That's not all. You also need to engage marketing to personalize website content and rock the customer experience. Can your teams align? Is Rudolph's nose red? Of course—with the help of proven practices.
Watch this video with Internet Retailer, EKN Research, & Neustar to learn best practices for serving and converting online customers.
In this webinar you will learn:
- What collaboration between Marketing and IT is necessary to acquire customers and drive revenue
- Why website performance management goes hand in hand with site personalization and predictive analytics
- How to apply appropriate personalization at holiday time to help lift conversion rates