The Exact Steps to Take to Maximize Your ROI with the Right Data

Shifting consumer behavior has been one of the few constants since the start of the pandemic, and brands across industries have struggled to keep up, move forward with data-driven decision making, and generate results. To find out the exact steps savvy marketers are taking to maximize ROI for both short-term and long-term outcomes, check out our 2021 ANA Masters of Data & Technology Conference session "Good to Great: Using the Right Datasources to Maximize Your ROI & Investments."

This recorded presentation is now available to watch on demand. Fill out the form here to find out how to design a "good, better, best" approach for marketing measurement while also maximizing your ROI on Google properties.

Featured Presenters

• Kayla Coutts, consulting services at Neustar
• Nathalie Sun, ROI measurement lead at Google