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On-Demand Webinar

Overcoming the Data Deficit: Marketing Attribution for Consumer Packaged Goods

Catalina and Neustar Discuss Driving ROI in the CPG Sector

US digital ad spending will climb by another 18% for CPG in 2022, according to eMarketer’s forecast. However, due in part to a lack of first-party data, consumer packaged goods (CPG) brands often struggle to accurately identify which marketing channels are driving conversion for their brand and which channels and campaigns are delivering return on ad spend.

Find out why it is more important than ever for marketers to understand how to drive ROI. During this Tech-Talk Webinar, produced by eMarketer, our guests from Neustar, a TransUnion company, and Catalina broke down how CPG marketers can overcome these challenges to understand and improve marketing attribution.

Watch this webinar and learn how to:

  • Clearly connect online exposure to sales conversion data
  • Identify and understand consumer behavior trends behind walled gardens
  • Successfully implement marketing attribution, even if you do not have perfect first-party data

Speakers

Suzanne Schlei is vice president, product solutions, data services, and measurement at Catalina. Suzanne brings over 15 years of strategic brand management experience from the consulting and consumer products industries. She leads multiple cross-functional US product teams responsible for developing innovative and relevant data and measurement solutions to help CPG brands and agencies drive growth and improve stakeholder value.

Todd Proper is director, consulting services at Neustar. Todd has over 20 years of marketing analytics industry experience, consulting with clients across the retail, financial services, and CPG verticals in North America, Latin America, EMEA, and Asia-Pacific. He has served as the delivery lead for major brands from global manufacturers including Procter & Gamble, Unilever, Mars, Inc., Colgate-Palmolive, Nestlé, Bacardi, and Diageo.

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