Some marketers have too much data, others don’t have enough – but all agree that they need actionable insights to make data-driven marketing decisions.
Obtaining the right customer intelligence and harnessing these insights across channels remains the Holy Grail of marketing. In this Webinar, Neustar’s Solution Engineering Director for Marketing Analytics, Andres Parker will show how Neustar Market Analytics and Segmentation helps marketers successfully maximize the value of their customer data with an analytics platform that powers omnichannel marketing precision.
See case study examples of how to:
- Create data-driven marketing strategies to maximize customer acquisition and retention
- Build target audience profiles to better understand your best customers, and find more like them
- Leverage audience segments in real time, across channels to personalize the omnichannel customer experience
- Andres Parker, Solution Engineering Director for Marketing Analytics, Neustar