Leveraging Segmentation for High-Performance Results: Reaching Loyal Movie Fans
Analyzing first-party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing.
Learn how the movie industry does it – and get some useful takeaways for your marketing programs – from Adweek’s webinar ‘Leveraging Segmentation for High-Performance Results: Reaching Loyal Movie Fans’.
Hear more about segmentation strategies from leaders at Neustar and Movio, who will discuss how they were able to leverage these insights to create tailored campaigns targeting high-propensity consumers across digital, CTV and out-of-home channels. You’ll find out:
- How to understand the characteristics of your existing customers through the lens of segmentation
- Ways to identify which audiences to target to drive efficiency in customer acquisition
- Tips for achieving scale & consistency across channels, as well as managing targeting in the context of data deprecation